About the Contributors

GARY A. WILLIAMS is the founder and CEO of wRatings Corporation.

ROBERT B. MILLER has more than 40 years of experience in sales, consulting, and executive management, and is a coauthor of several business books.

ROBERT B. CIALDINI is the president of Influence at Work and a professor emeritus of marketing at Arizona State University.

DEBORAH TANNEN is a professor of linguistics at Georgetown University.

JAY A. CONGER is the Henry R. Kravis Research Chair in Leadership Studies at Claremont McKenna College.

LESLIE PERLOW is the Konosuke Matsushita Professor of Leadership at Harvard Business School.

STEPHANIE WILLIAMS is a principal at North Star Consulting and a former Harvard Business School research associate.

NICK MORGAN ...

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