Book description
To innovate profitably, you need more than just creativity. Do you have what it takes?
If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:
- Decide which ideas are worth pursuing
- Innovate through the front lines—not just from the top
- Adapt innovations from the developing world to wealthier markets
- Tweak new ventures along the way using discovery-driven planning
- Tailor your efforts to meet customers’ most pressing needs
- Avoid classic pitfalls such as stifling innovation with rigid processes
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- The Innovation Catalysts
- Stop the Innovation Wars
- How GE Is Disrupting Itself
- The Customer-Centered Innovation Map
- Is It Real? Can We Win? Is It Worth Doing?
- Six Myths of Product Development
- Innovation: The Classic Traps
- Discovery-Driven Planning
- The Discipline of Innovation
- Innovation Killers
- About the Contributors
- Index
Product information
- Title: HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)
- Author(s):
- Release date: March 2013
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422191507
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