HBR Guide to Persuasive Presentations (HBR Guide Series)

Spread Your Ideas with Social Media

Use social media content the way you use stories, visuals, and sound bites: to reinforce and spread your message.

You can write blog entries, post photos, commission infographics, and produce videos that enhance your ideas so your audience feels compelled to share them with others. If you want to get started but don’t generate a lot of content yet, tweet links to other experts’ articles and blog posts that support your talk.

Social media activity usually spikes during a presentation, with moderate chatter beforehand and afterward. Facilitate the conversation at its peak by:

• Streaming your presentation: Post a live video stream of your talk so people can attend remotely. This is the most direct way of extending ...