Think Like a Designer
To make the point that design thinking goes “hand-in-hand with financial success” in business, Fast Company cited an intriguing Design Council study in its October 2007 letter from the editor: “A portfolio of 63 design-driven British companies . . . trounced the FTSE 100 index over 13 years.”
A chart like the one in figure 5-1 accompanied the letter.
What does this have to do with presentations? A lot.
Presentations are one of the most popular business communication tools, second only to e-mail. They attract clients and keep employees on track. And the most effective presenters think like designers. Good presenters display data clearly, simply, and compellingly, as in the chart in figure 5-1. They select visuals that convey ...
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