Section 3

Story

[Stories] are the currency of human contact.

—Robert McKee,

author of Story: Substance, Structure, Style, and the Principles of Screenwriting

Get HBR Guide to Persuasive Presentations (HBR Guide Series) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.