Craft Sound Bites
Your words are now clear—but are they memorable? Will people share them with others?
Great quotes get picked up and repeated—whether at the water cooler, in blog posts, or on social networking sites. Brilliant ones end up on the front pages of newspapers. So embed well-crafted sound bites into every talk.
Steve Jobs made this an art form. He relied on rhetorical devices to drive his messages home and get pickup from audiences and press alike. Here are a few that he used to great effect:
Rhythmic repetition: Repeated phrase at beginning, middle, or end of a sentence.
In 2010, Jobs had to deliver an emergency press conference about the performance of the antenna in the iPhone 4. If users held the phone a certain way, it dropped ...
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