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Have Fun, Get Paid: How to Make a Living with Your Creativity

Book Description

From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in common. Chief among these is the desire to make a living with their art.

Maybe you're working to build a sustainable, full-time creative career. Or perhaps you're happy in the corporate world but would like to turn your love for music, dance, painting, or programming into a steady stream of extra income. Either way, if you're like most creative souls, you tend to focus on your passion to the exclusion of all else—and you may scorn the details of business and promotion. Yet as Have Fun, Get Paid: How to Make a Living with Your Creativity shows, developing business skills couldn't be more important for those who want to achieve success and generate steady income from their work.

With decades of professional experience in creative fields such as music, software, writing and speaking, bestselling author Christopher Duncan demystifies the path to getting paid for your artistic talents. With lighthearted stories and down-to-earth advice, he starts with the basics and shows you how to build a solid, dependable career. All that's required is consistent effort and a bit of commonsense. In Have Fun, Get Paid you will learn how to:

  • Find paying work and get the gigs

  • Market your talent without selling your soul

  • Build an image as a highly sought after professional

  • Manage the business details of your creative career

  • Harness the power of relationships for long term success

With advances in technology and the global reach of the Internet, creative people are empowered today as never before. Have Fun, Get Paid will show you how to take control of your dreams and bring them to life.

What you'll learn

After reading Have Fun, Get Paid, you will learn:

  • What success means to you, no matter whether it entails becoming rich, earning personal validation from your work, or gaining the freedom to do things your own way

  • How to avoid focusing on your passion to the exclusion of all else so that you have the time and energy necessary to manage your business

  • Who your customers are, what value you provide to them, and how to keep them coming back for more

  • How to become an authority in your field by teaching others to do what you do

  • The ins and outs of sales and marketing, from the basics to new strategies

Who this book is for

Whether the goal is a full time living or a steady stream of part time income, creative people of all disciplines will gain the practical insights necessary to building a reputation as a professional. This image, coupled with effective promotion and the ability to foster lasting relationships, is the key to a rewarding career in the arts. Success is not reserved for the fortunate few but rather for those who are willing to roll up their sleeves and put in the effort required to achieve their goals. In Have Fun, Get Paid, you'll learn how to do exactly that.

Table of Contents

  1. Title Page
  2. Apress Business: The Unbiased Source of Business Information
  3. Dedication
  4. Contents
  5. About the Author
  6. Acknowledgments
  7. Introduction
  8. CHAPTER 1: The Creative Mindset
    1. All Roads Lead to Home
    2. Common Ground
    3. We Are Legion
    4. Creatives Just Wanna Have Fun
    5. Artistic Idealism
    6. Patron Saints
    7. Charting a Course
  9. CHAPTER 2: This Is Business
    1. Death and Taxes
    2. Marketing Mischief
    3. People Skills
    4. Opportunities
    5. Perspective
  10. CHAPTER 3: Becoming Self-Sufficient
    1. Choose Your Discomfort
    2. Hire an Expert
    3. Reality Check
    4. Managing Expectations
    5. The Long Game
    6. Know Thyself
    7. Get Smart
  11. CHAPTER 4: What Do You Want?
    1. What Is Success?
    2. Understanding Your Need for Validation
    3. Working for a Living
    4. How Much Is Enough?
    5. The Perfect Gig
    6. How Badly Do You Want It?
    7. You Gotta Believe
  12. CHAPTER 5: Think Like a Start-Up
    1. You Are the Product
    2. Tech Start-Ups Are a Great Example
    3. Tech Start-Ups Are a Terrible Example
    4. Business Plans
    5. Help Wanted
    6. Hired Guns
    7. Small Business
    8. Master Your Mindset
  13. CHAPTER 6: Image Building
    1. Your First Hurdle Is You
    2. Avoid the Cult of Ego
    3. Rejection Is Part of the Game
    4. Be Who You Want to Be
    5. Learn the Language
    6. Understanding Touch Points
    7. Emulate Success
    8. Fake It ’Til You Make It
  14. CHAPTER 7: Spreading the Word
    1. The Attention Business
    2. The Internet Is Not Life
    3. Explore Your Options
    4. Understand Your Business Model
    5. Know Yourself
    6. Know Your Customers
    7. The Buddy System
  15. CHAPTER 8: Going the Distance
    1. Life Is Long
    2. Lend a Hand
    3. See the Entire Show
    4. Avoiding Displacement
    5. People Power
    6. The Benefits of Benevolence
  16. CHAPTER 9: The Power Behind the Throne
    1. The Pyramid Effect
    2. Virtual Power
    3. Worker Bees
    4. R-E-S-P-E-C-T
    5. Motivation Matters
    6. Get a Grip
    7. They’re Everywhere
  17. CHAPTER 10: Paying the Bills
    1. Being Discovered
    2. Venues
    3. Agents and Unions
    4. Merchants and Merchandising
    5. Advertising
    6. Teaching
    7. Corporate Opportunities
    8. Business Considerations
    9. Mix and Match
  18. CHAPTER 11: Taking Care of Business
    1. Protect Your Future
    2. Boring Business Stuff
    3. Your Home Office
    4. Trust No One
    5. Get Educated
  19. CHAPTER 12: Your Personal Style
    1. Tell Them What They Want to Hear
    2. Level Management
    3. Track It
    4. Track What?
    5. Ebb and Flow
    6. You Can Do It
  20. Index