CHAPTER 9The Global Intellectual Asset Frontier
Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital—the world’s best talents and greatest ideas.
—JACK WELCH
The globalization of our economy is now a fact of life. Technological developments such as the rapid growth in the use of the Internet to facilitate international e-commerce and advances in telecommunications and videoconferencing and satellite technology have brought us all closer together. The globalization of companies and their brands, international megamergers that create large multinational companies, the ...
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