CHAPTER 7Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives
It is not the strongest of species that survive, nor the most intelligent, but the ones most responsive to change.
—CHARLES DARWIN
We really have two basic choices in life—we can either share knowledge or keep it to ourselves. When we decide to keep it to ourselves, we have decided that this knowledge, such as the secret formula for Coke, provides us with a competitive edge in the marketplace, the release of which would cause significant damage to our shareholders. The law gives us choices and strategies for protecting our intellectual properties to the exclusion ...
Get Harvesting Intangible Assets now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
