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Harvesting Intangible Assets

Book Description

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Preface
  6. Dedication Page
  7. Acknowledgments
  8. Chapter 1 The Intellectual Capital Agrarian
    1. Time to Market
    2. Balance Sheets: An Archaic Measure of a Company’s True Intrinsic Value
    3. The Tomato Exercise
    4. Challenges for the New Agrarian
    5. A Commitment to New Agrarianism
  9. Chapter 2 Planting the Seeds: Fostering a Culture of Innovation
    1. Building a Genuine Culture of Innovation
    2. Leadership and Governance Principles for Fostering a Culture of Innovation
    3. Leadership Archetypes in Fostering a Culture of Innovation
    4. Building Agrarian Teams
    5. Best Practices in Fostering and Maintaining a Culture of Innovation
  10. Chapter 3 Irrigating the Field: Embracing Intrapreneurship
    1. Intrapreneurship and Leadership
    2. Spin-Offs
    3. Why Does Intrapreneurship Go Ignored or Misunderstood in So Many Companies?
  11. Chapter 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM)
    1. What Is Intellectual Asset Management?
    2. Building an Effective IAM System
    3. Conducting an IP Audit
    4. Measuring the Results of Innovation
    5. Key Quantitative Metrics in Measuring Innovation
  12. Chapter 5 Building Fences to Protect Your Turf: Developing a Legal Strategy
    1. Legal Management of Intellectual Property
    2. The Allocation of Legal Budgets
    3. Understanding Intellectual Property Laws
    4. Patents
    5. Trademarks and Service Marks
    6. Copyrights
    7. Trade Secrets
    8. Trade Dress
    9. Can This Business Model Be Sustained?
  13. Chapter 6 Separating the Wheat from the Chaff: Readying Crops for the Market
    1. Some Best Practices and Common Mistakes
    2. A Reality Test for Effective Agrarianism
    3. Inventor’s Syndrome
    4. Pilots and Pioneers
    5. Some Lessons from Companies That Are Particularly Strong at New Product Development
    6. A Four-Step Filtering Tool
  14. Chapter 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives
    1. Four Critical Steps in Building an Agrarian Leveraging Plan
    2. Best Practices in the Development of the ALP
  15. Chapter 8 Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and Franchising
    1. Cooperatives and Consortiums
    2. Patent Pooling
    3. Open Sourcing and Open Platforming
    4. Crowdsourcing and the Wisdom of Crowds
    5. Building Effective Multiple-Channel Partner Relationships
    6. Joint Ventures and Strategic Partnering
    7. Licensing Strategies to Drive Revenues and Profits
    8. Franchising
  16. Chapter 9 The Global Intellectual Asset Frontier
    1. The Global Landscape
    2. Brick Innovation Walls for the “Brics”
    3. Intellectual Capital Agrarianism and Global Economic Development
    4. Stages of International Expansion
    5. Compliance Programs
    6. Advantages and Disadvantages of Various Forms of Doing Business Overseas
  17. Chapter 10 The Future of Innovation
    1. The Stem Initiatives
    2. Diversity and Innovation
    3. Faster, Better, Cheaper, Easier (FBCE) (Choose Two)
    4. Consumers Know What They Want (Just Ask Them)
    5. The Power of 80,000
    6. Beyond Our Field of Vision
    7. Spend Smarter, Not Bigger
    8. Leveling the Playing Field
    9. The Singularity Movement and the Conveyance of Man and Machine
    10. Going Private?
    11. Bigger Bang for the Taxpayer’s Buck
    12. Does Size Really Matter?
    13. If You Want Big Ideas, Go to Where the Big Brains Live
    14. Learning from Our Agrarian Brethern
    15. Head in the Clouds
    16. Web 3.0 by 2013
  18. Appendix Directory of Licensing Resources, Exchanges, and Agents
  19. Index
  20. Footnote
    1. ch06fn
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      2. ch06fn2