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Harvard Business Review on Finding & Keeping the Best People by Harvard Business Review

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Winning the Race for Talent in Emerging Markets

by Douglas A. Ready, Linda A. Hill, and Jay A. Conger

WITH ECONOMIC ACTIVITY IN EMERGING markets growing at compounded rates of around 40%—as compared with 2% to 5% in the West and Japan—it’s little wonder that many companies are pegging their prospects for growth to Brazil, Russia, India, and China (BRIC) and, increasingly, other developing nations. Businesses based all over the globe are feverishly competing for people who, often for the first time in their lives, have numerous options and high expectations. Not even companies with established global experience can coast on past success in meeting their staffing needs.

One might assume, for instance, that Standard Chartered Bank, whose heritage ...

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