Book description
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Table of contents
- Cover
- The Harvard Business Review
- Title Page
- Copyright
- Stop Trying to Delight Your Customers
- Companies and the Customers Who Hate Them
- The One Number You Need to Grow
- Putting the Service-Profit Chain to Work
- The Mismanagement of Customer Loyalty
- CRM Done Right
- Diamonds in the Data Mine
- Want to Perfect Your Company’s Service?: Use Behavioral Science
- Best Face Forward
Product information
- Title: Harvard Business Review on Increasing Customer Loyalty
- Author(s):
- Release date: February 2011
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422171967
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