You are previewing Harnessing the Power of Social Media and Web Analytics.
O'Reilly logo
Harnessing the Power of Social Media and Web Analytics

Book Description

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  6. Preface
    1. GOALS OF THIS BOOK
    2. OVERVIEW
    3. REFERENCES
  7. Acknowledgment
  8. Section 1: Harnessing the Power of Social Media Marketing and Web Analytics
    1. Chapter 1: Marketing Meets Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. CLASSIFICATION OF INTERNET MARKETING
      4. CONCLUDING REMARKS
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Marketing in an Interactive World
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW AND CONCEPTUAL DEVELOPMENT
      4. THE COMMUNICATIONS MODEL IN SOCIAL MEDIA CONTEXTS
      5. RESEARCH QUESTION AND METHODOLOGY
      6. KEY FINDINGS: THEMES EXTRACTED FROM THEMATIC ANALYSIS
      7. CONCEPTUAL MODEL
      8. CONTRIBUTIONS AND FUTURE RESEARCH DIRECTIONS
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. APPENDIX A
      13. APPENDIX B
    3. Chapter 3: Effects of Consumers’ Social Media Participation on Consumer Behavior
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      4. FACTORS INFLUENCING CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      5. FIRM VALUE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      6. MODELING CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      7. MODELING FIRM VALUE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      8. EVIDENCE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION ON CONSUMER BEHAVIORS
      9. FUTURE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTES
    4. Chapter 4: Social Media Marketing In Emerging Economies
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA IN INDIA
      4. METHOD
      5. CASE STUDIES
      6. DISCUSSION
      7. CONCLUSION AND FUTURE RESEARCH
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
  9. Section 2: Getting Inside the Consumers’ Mind with Social Media Data
    1. Chapter 5: Integrating Social Media and Traditional CRM
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUAL BACKGROUND
      4. MAIN FOCUS OF THE ARTICLE
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 6: Analytics and Performance Measurement Frameworks for Social Customer Relationship Management
      1. ABSTRACT
      2. INTRODUCTION
      3. SCRM ANALYTICS
      4. SCRM PERFORMANCE MEASUREMENT FRAMEWORKS
      5. EVOLVING THE CRM ARCHITECTURE
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 7: Social Media Usage and Adoption
      1. ABSTRACT
      2. INTRODUCTION
      3. ANALYSIS
      4. DISCUSSION
      5. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
      11. APPENDIX A
      12. APPENDIX B
      13. APPENDIX C
    4. Chapter 8: Insights into Social Media and Online Digital Music
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. DATA ANALYSIS AND FINDINGS
      5. DOES SOCIAL MEDIA REALLY MATTER?
      6. MANAGERIAL IMPLICATIONS AND RECOMMENDATIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. APPENDIX
  10. Section 3: Enhancing the Power of Social Media Analytics
    1. Chapter 9: Exploring the Properties of Online Social Network Data and Their Implications for Consumer Social Data Analytics
      1. ABSTRACT
      2. INTRODUCTION
      3. ONLINE SOCIAL NETWORKS
      4. ONLINE SOCIAL NETWORKS AND CONSUMER RESEARCH
      5. ONLINE SOCIAL NETWORK DATA PROPERTIES
      6. PRACTICAL ILLUSTRATION
      7. CONCLUDING REMARKS
      8. REFERENCES
      9. ADDITIONAL READINGS
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 10: Improving Search and Navigation User Experience by Making Use of Social Data
      1. ABSTRACT
      2. INTRODUCTION
      3. RELATED WORKS
      4. A NEW APPROACH TO DOCUMENT SEARCH AND NAVIGATION
      5. EVALUATION
      6. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    3. Chapter 11: A Semantic Approach to LinkedIn Profiles
      1. ABSTRACT
      2. INTRODUCTION
      3. LINGUISTIC THEORIES
      4. THE LINKEDIN CASE: A SEMANTIC APPROACH
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
  11. Compilation of References
  12. About the Contributors