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How to Practice Evidence-Based Management

Instead of being interested in what is new, we ought to be interested in what is true.

Pfeffer’s Law

If you think that you have a new idea, you are wrong. Someone probably already had it. This idea isn’t original either; I stole it from someone else.

Sutton’s Law

THE QUEST for information and research-based insight is an obsession in the capital markets. There is a veritable industry of analysts, investment bankers, portfolio managers, and investors who seek any informational advantage, which is one reason that academics who study finance—such as Nobel Prize winners Myron Scholes, William Sharpe, and Michael Spence—have been recruited to work on Wall Street and with money managers. The value of ...

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