Glossary

Ad Inventory: Term used to describe all the time slots or blank pages or banner space available for ad insertion. As a general rule, there are more advertising dollars available than there is good advertising inventory available to supply that demand.

Aggregator: An application or website that subscribes to multiple blog feeds and automatically pulls down, combines, and presents all the information culled for the viewer. Some aggregators can automatically download large multimedia attachments enclosed in blogs, and are called podcatchers or vlogcatchers.

Apache: UNIX-based web server software.

Application Service Provider: A completely turn-key solution for online applications ranging from HR functions to storefronts and blogs. These ...

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