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Hands-On Guide to Webcasting by Dan Rayburn, Steve Mack

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CHAPTER 5

Choosing the Right Partners

With all webcasts, selecting the right production and distribution partners is a big component of how successful your webcast will be. Rarely can one single-handedly produce a webcast. One partner almost always needs to be involved in the process, be it for connectivity, audio/video (A/V) production, physical distribution or online marketing. Webcasting has come a long way from the early days when webcasting services were hard to come by. Today there are many partners whose sole business is to help you be successful.

Choosing the right partner can be very complicated, especially for new webcasters. Your choice is based on the services needed, location of the webcast, and of course the cost of services. This ...

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