Although closely linked to the data science use cases in healthcare, data science use cases in pharma are geared toward the development of drugs, physician marketing, and treatment-related analysis. Examples of data science in pharma include the following:
- Patient journey and treatment pathways: Understanding the progression of diseases in patients and treatment or therapy outcomes is one of the prime examples of data science in pharma. Several companies have engaged in deep studies related to the development of such tools to understand not only the efficiency of drugs, but also how to best position and market their products. (Source: https://kx.com/blog/use-case-rxdatascience-patient-journey-app/).
- Sales field messaging ...
