Hands-On Data Science with R

Web industry

One of the earliest beneficiaries of data science was the web industry. Empowered by the collection of user-specific data from social networks, firms around the world employ algorithms to understand user behavior and generate targeted ads. Google, one of the earliest proponents of targeted ad marketing today, earns most of its revenue from ads, more than $95 billion in 2017. (Source: https://www.statista.com/statistics/266249/advertising-revenue-of-google/). The use of data science for web-related businesses is ubiquitous today and companies such as Uber, Airbnb, Netflix, and Amazon have successfully navigated and made full use of this complex ecosystem, generating not only huge profits but also added millions of new jobs directly ...