In popular media and literature, predictive analytics is known by various names. The terms are used interchangeably and often depend on personal preferences and interpretations. The terms predictive analytics, machine learning, and statistical learning are technically synonymous, and refer to the field of applying algorithms in machine learning to the data.
The algorithm could be as simple as a line-of-best-fit, which you may have already used in Excel, also known as linear regression. Or it could be a complex deep learning model that implements multiple hidden layers and inputs. In both cases, the mere fact that a statistical model, an algorithm was applied to generate a prediction qualifies the usage ...
