Why optimization is important

In our lives, people face all kinds of choices. In a sense, we implement, either consciously or subconsciously, various kinds of implied optimization procedures. For example, when a high school junior or senior is looking for a college, they might have many choices, such as good schools, local schools, public schools, or private schools. When making a decision with a couple of offers, these high school students usually have some objectives in their mind. These objectives might include the ranking and cost of attending a school, scholarships, the reputation, and name recognition of the program, or even the fame of the football team. For corporations, they have to make all kinds of optimal or reasonable decisions. ...

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