When you go to your App Service and click on the Overview blade, you will see the Get publish profile button at the top, as shown in the following screenshot:
Now, when you click on it, your browser will download a .PublishProfile file. Please open it to check its content. Here is an example file from my web app:
<?xml version="1.0" encoding="UTF-8"?> <publishData> <publishProfile profileName="cloudcomrade01 - Web Deploy" publishMethod="MSDeploy" publishUrl="cloudcomrade01.scm.azurewebsites.net:443" msdeploySite="cloudcomrade01" userName="$cloudcomrade01" userPWD="LEebknaDdg0KS6SgScLuXlwtzxvwYway7ssoKxCSkCLi6Gw0HRyt2iEGMLbP" ...