Acknowledgements
Our heartfelt thanks go to the contributors to this book for their generosity in devoting their time to this project, most especially those contributing new material and extensive syntheses of work for the benefit of interested parties in the hot topic of key strategic account management.
We also acknowledge the patience, guidance and forbearance of all at Wiley, particularly Rosemary Nixon, Ashton Bainbridge and Jonathan Shipley.
Lastly, we thank Cuiling Jiang, research assistant at Kedge Business School, for her amazing dedication, speed and accuracy in combining all the references into one list and rationalizing their almost random presentation in the papers citing them.
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