Handbook of Strategic Account Management: A Comprehensive Resource

Author profiles

ATANASOVA, Yana PhD

Director and Head of EMEA In-house Mergers & Acquisitions at Credit Suisse, Switzerland.

Previously, Yana Atanasova held positions at Account Management Center, Lehman Brothers and the University of St Gallen where she completed her PhD in the area of global account management.

BINK, Audrey MSc

Marketing and Communications Manager at Delft University of Technology in the Netherlands.

[e-mail]

Audrey Bink is the author of Managing Global Customers and a Harvard Business Review article on the same subject. She has also been active in global account management in earlier positions at ingredients company DMV-International.

BREHMER, Per-Olof PhD

Professor in Industrial Marketing and head of the Department of Management and Engineering at Linköping University, Sweden.

per−[e-mail]

His research interests are value-creation strategies, industrial services and KAM, and innovation, marketing and sales strategies in knowledge-intensive industries.

CAPON, Noel

R.C. Kopf Professor of International Marketing, Columbia Business School, New York, USA.

www.axcesscapon.com and [e-mail]

Noel Capon teaches and writes extensively in the field of key, strategic and global account management. His books include Key Account Management and Planning, Managing Global Accounts, Strategic Account Strategy and Case Studies in Managing Key, Strategic, and Global Customers. Capon also offers world-class textbooks, in particular, Managing Marketing ...