You are previewing Handbook of Research on Business Social Networking.
O'Reilly logo
Handbook of Research on Business Social Networking

Book Description

Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking.The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

Table of Contents

  1. Cover
  2. Title Page
    1. VOLUME I
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. EDITORIAL ADVISORY BOARD
    2. LIST OF REVIEWERS
  5. Foreword
  6. Preface
    1. ABOUT THE SUBJECT
    2. ORGANIZATION OF THE HANDBOOK
    3. EXPECTATIONS
  7. Acknowledgment
  8. Section 1: The Technological Dimension
    1. Chapter 1: Extending Social Network Diagrams for Large Scale Collaboration
      1. ABSTRACT
      2. INTRODUCTION: GROWTH OF LARGE SCALE COLLABORATION
      3. AN ARCHITECTURE FOR DESIGN
      4. REQUIREMENTS OF LARGE SCALE COLLABORATION
      5. DESIGNING THE COMMUNITY STRUCTURE
      6. MODELING LARGE SCALE COMMUNITIES- EXTENDING SOCIAL NETWORK DIAGRAMS TO ENTERPRISE SOCIAL NETWORK DIAGRAMS
    2. Chapter 2: Social Network Analysis and Bistability
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. CASE STUDY: APPLICATION AND DATA
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    3. Chapter 3: Virtual Enterprise Network Solutions and Monitoring as Support for Geographically Dispersed Business
      1. ABSTRACT
      2. INTRODUCTION
      3. VIRTUAL ENTERPRISE NETWORKING TODAY
      4. VIRTUAL ENTREPRISE NETWORK FOR E-ECONOMY
      5. VIRTUAL ENTERPRISE NETWORK MANAGEMENT IN PREMINV E-PLATFORM
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    4. Chapter 4: Bridging Provider-Centric and User-Centric Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE BASIC COMPONENTS OF A SOCIAL NETWORK
      5. A SOCIAL NETWORK CLASSIFICATION SCHEME
      6. THE USER-CENTRIC VISION
      7. IMPLEMENTATION OF THE USER CENTRIC VISION
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
    5. Chapter 5: Multi-Agent Systems and Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIAL NETWORK BASED MULTI-AGENT SYSTEMS
      5. SOCIAL NETWORK SIMULATIONS USING MULTI-AGENT SYSTEMS
      6. FUTURE TRENDS AND CONCLUSION
    6. Chapter 6: A Neuro-Fuzzy Partner Selection System for Business Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. TRUST AND BSNS
      4. TRUST BUILDING VIA BSNS
      5. PARTNER SELECTION IN SMART ORGANIZATIONS
      6. NEURAL DATA MINING SYSTEM
      7. FUZZY EVALUATION OF PARTNERS
      8. CASE ILLUSTRATION
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
    7. Chapter 7: A Method of Analysing the Use of Social Networking Sites in Business
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. UNDERSTANDING SOCIAL NETWORKS AND SOCIAL NETWORKING TECHNOLOGIES
      5. EARL’S STAGES OF GROWTH MODEL
      6. THE EVOLUTION OF SOCIAL ENTERPRISE
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    8. Chapter 8: The Use of Social Technology to Support Organisational Knowledge
      1. ABSTRACT
      2. INTRODUCTION
      3. KNOWLEDGE IN ORGANISATIONS
      4. SOCIAL TECHNOLOGY AND ENTERPRISES
      5. WEB 2.0 AND ORGANISATIONAL KNOWLEDGE
      6. CONCLUSION
    9. Chapter 9: Cybersecurity
      1. ABSTRACT
      2. INTRODUCTION
      3. UNDERSTANDING CYBERSECURITY
      4. WHY CYBERSECURITY IS A HOT TOPIC: AN OVERVIEW
      5. USA AND UNITED KINGDOM NATIONAL STRATEGIES
      6. CASE OF STUDY: BRAZILIAN GOVERNMENT - FIRST STEPS ON THE PATH TOWARDS CYBERSECURITY
      7. FINAL CONSIDERATIONS
    10. Chapter 10: Evaluating IBMEC-RJ’s Intranet Usability Using Fuzzy Logic
      1. ABSTRACT
      2. INTRODUCTION
      3. THE FUZZY LOGIC
      4. USABILITY BACKGROUND
      5. THE METHODOLOGY
      6. RESULTS
      7. CONCLUSION
    11. Chapter 11: Application of Collaborative Technologies
      1. ABSTRACT
      2. INTRODUCTION
      3. VIRTUAL ENTERPRISE (VE)
      4. INFORMATION TECHNOLOGY AS SUPPORT OF ORGANIZATIONS IN COLLABORATIVE NETWORKS
      5. PROPOSAL FOR IMPLEMENTATION OF COLLABORATIVE TECHNOLOGY: ENTERPRISE 2.0 - IN THE CONTEXT OF VIRTUAL ENTERPRISE
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
  9. Section 2: Social Aspects
    1. Chapter 12: The Role of Social Networking in Civilizational Development
      1. ABSTRACT
      2. INTRODUCTION
      3. THE FOUNDATION OF INFO-COMMUNICATION (INFOCO SYSTEMS) FOR CIVILIZATIONAL DEVELOPMENT
      4. THE ROLE OF SOCIAL NETWORKING IN THE 21ST CENTURY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    2. Chapter 13: Designing an Ethical Structure for Social Influence Marketing (SIM)
      1. ABSTRACT
      2. DESIGNING AN ETHICAL STRUCTURE FOR SOCIAL INFLUENCE MARKETING (SIM)
      3. BACKGROUND
      4. ISSUES, CONTROVERSIES, AND PROBLEMS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    3. Chapter 14: An Approach to Defining Social Processes Based on Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. BUSINESS PROCESSES
      4. TASK MANAGEMENT
      5. SOCIAL PROCESSES AND COOPERATIVE TASKS
      6. FURTHER CONSIDERATIONS
      7. BUSINESS PROCESSES AND COOPERATIVE ACTIONS
      8. CONCLUSION
    4. Chapter 15: Role of Privacy and Trust in Mobile Business Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. ONLINE (BUSINESS) SOCIAL NETWORKS
      4. ROLE OF PRIVACY AND TRUST IN ONLINE (BUSINESS) SOCIAL NETWORKS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    5. Chapter 16: Cyberethics of Business Social Networking
      1. ABSTRACT
      2. INTRODUCTION
      3. THE NEW DIGITAL ECONOMY
      4. CYBERETHICS IMPACT OF BUSINESS SOCIAL NETWORKING
      5. THE CYBERETHICS-MIX
      6. CONCLUSION
    6. Chapter 17: Social Network Citizenship
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. HOW TO BUILD COMMITMENT IN ONLINE SOCIAL NETWORKS
      5. CONCLUSION AND MANAGERIAL IMPLICATIONS
    7. Chapter 18: Social Networks and Trust-Building Processes
      1. ABSTRACT
      2. INTRODUCTION
      3. TRUST AND TRUST BUILDING: THEORETICAL BACKGROUND
      4. SOCIAL NETWORKS AND TRUST-BUILDING PROCESSES
      5. EXPERIMENTAL INVESTIGATION
      6. CONCLUSION AND IMPLICATIONS FOR ORGANIZATIONAL ENVIRONMENTS
    8. Chapter 19: Virtual Communities of Practice as a Support for Knowledge Sharing in Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCLUSION
    9. Chapter 20: From Social to Business Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL NETWORKING PERSPECTIVES
      4. NETWORK TAXONOMY
      5. STRATEGIC PERSPECTIVE OF NETWORKS
      6. CONCLUSION
    10. Chapter 21: Extracting Social Relationships from Social Software
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND AND RELATED WORK
      4. EXTRACTION
      5. EVALUATION
      6. CONCLUSION
    11. Chapter 22: Job Searches via Social Networking Sites
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. FINDINGS AND DISCUSSION
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION AND IMPLICATIONS
  10. Section 3: Social Networks in Education
    1. Chapter 23: Social Media as Positive Disruption in Education, E-Learning and B-Learning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: FINALLY, REACHING BEYOND THE INDUSTRIAL AGE
      4. MASTERING THE DISRUPTION: SOCIAL MEDIA AS INNOVATION IN 21ST CENTURY LEARNING
      5. ISSUES, CONTROVERSIES, PROBLEMS
      6. RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    2. Chapter 24: Knowledge Management and the Organisational Learning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RESEARCH METHOD
      5. FRAMEWORK FOR ORGANISATIONAL LEARNING AND KNOWLEDGE MANAGEMENT
      6. DISCUSSION AND CONCLUSION
      7. FUTURE RESEARCH DIRECTIONS
    3. Chapter 25: Enterprise 2.0 and 3.0 in Education
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. RESEARCH DESIGN
      5. EMPIRICAL RESULTS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
  11. Section 4: Business and Managerial Aspects
    1. Chapter 26: Valuating Business Social Networking Services as Intangible Corporate Assets
      1. ABSTRACT
      2. INTRODUCTION
      3. OVERALL STATE OF THE PLAY
      4. SOME EXPERIENCES AND IDEAS
      5. BRINGING VALUE BACK TO THE CENTRE: THE INTRODUCTION OF VALUE CENTRES
      6. CONCLUSION
    2. Chapter 27: Social Networking Technologies as a Strategic Tool for the Development of Sustainable Production and Consumption
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIAL NETWORKING TECHNOLOGIES APPLIED TO SUSTAINABILITY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    3. Chapter 28: Social Software in Customer Relationship Management
      1. ABSTRACT
      2. INTRODUCTION
      3. THE CONCEPTS OF WEB 2.0 AND SOCIAL SOFTWARE
      4. SOCIAL SOFTWARE IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
      5. OVERVIEW OF SOCIAL SOFTWARE APPLICATIONS
      6. ENTERPRISE 2.0
      7. CONCLUSION, POTENTIAL CLIENTS AND USE CASES
    4. Chapter 29: The Influence of Social Networks on Communication Satisfaction within the Organizations
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. INTERNAL COMMUNICATION IN TODAY’S ORGANIZATION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    5. Chapter 30: Hybrid Intelligence through Business Socialization and Networking
      1. ABSTRACT
      2. INTRODUCTION
      3. REFLECTIONS ON MODERN SOCIALIZATION AND SOCIAL NETWORKING: HYBRID INTELLIGENCE IN PERSPECTIVE
      4. THE STATUS QUO IN THE OFFSHORE OIL & GAS PRODUCTION CONTEXT
      5. CHALLENGES AND ISSUES NEEDING RESOLUTIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    6. Chapter 31: Innovation 2.0
      1. ABSTRACT
      2. INTRODUCTION
      3. TOWARDS ENTERPRISE 2.0
      4. ASPECTS OF GLOBAL INNOVATION NETWORKING
      5. DISCUSSION
      6. CONCLUSION
    7. Chapter 32: Social Networking for Businesses
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL NETWORKING AND CLASSIFICATION OF SOCIAL NETWORKING SITES
      4. STATE OF SOCIAL NETWORKING
      5. BUSINESS USE OF SOCIAL NETWORKING SITES: PROS AND CONS
      6. RESEARCH METHODOLOGY
      7. FINDINGS AND DISCUSSION
      8. SOCIAL NETWORKING USAGE GUIDELINES
      9. CONCLUSION
    8. Chapter 33: Online Social and Business Networks’ Implications for Corporate Strategy
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. HOW STRATEGIC MANAGEMENT CAN HELP ORGANIZATIONS TO GAIN FROM ONLINE SOCIAL NETWORKS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  12. Section 5: Case Studies / Studies of Impact and Adoption
    1. Chapter 34: From Local to Virtual Business Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. TECHNOLOGY, INNOVATION AND THE WORLD OF MANAGEMENT
      4. THE NOTION OF NETWORK: FROM LOCAL TO GLOBAL AND VIRTUAL
      5. VIRTUAL AND ONLINE BUSINESS SOCIAL NETWORKS
      6. THE CHALLENGES FOR BUSINESSES’ COMPETITIVENESS, CORPORATION’ STRATEGY AND SURVIVING OF FIRMS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    2. Chapter 35: The Social Network and Community Approach for Enterprise 2.0
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. MAIN APPLICATION AREAS FOR THE SOCIAL ENTERPRISE MODEL (RQ1)
      6. ADOPTION AND THE IMPACTS IN SALES & MARKETING DEPT. (RQ2)
      7. ROLE OF MARKETING & SALES DEPT IN THE GOVERNANCE OF E 2.0 (RQ3)
      8. CONCLUSION AND FUTURE DEVELOPMENT
    3. Chapter 36: The Keystone Sector Analysis
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. BACK TO THEORY: ISSUES AND CONTROVERSIES
      6. POLICY IMPLICATIONS: RECOMMENDATIONS
    4. Chapter 37: The Influence of Social Business Networks of Top Managers on the Financial Performance of UK Biopharmaceutical SMEs
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL NETWORKS AND FIRM PERFORMANCE
      4. THE COMPETITIVE CHALLENGES OF BIOPHARMACEUTICAL SMES
      5. RESEARCH METHODOLOGY
      6. PRESENTATION OF FINDINGS
      7. THE INFLUENCE OF NETWORKS SIZE ON COMPANY PERFORMANCE
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
    5. Chapter 38: Social Networks and Computer Mediated Communication
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. CASE STUDY
      5. DATA AND METHODS
      6. CONCLUSION: RECOMMENDATIONS AND RESEARCH DIRECTIONS
    6. Chapter 39: Understanding “Knowledge Management (KM) Paradigms” from Social Media Perspective
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND (KM PARADIGMS)1
      4. EMPIRICAL TEST BASED ON KM PRACTITIONERS2
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    7. Chapter 40: Improving the Effectiveness of Advertising in Internet Social Networking
      1. ABSTRACT
      2. INTRODUCTION: THE IMPORTANCE OF SOCIAL NETWORKS FROM THE VIEWPOINT OF MARKETING
      3. BACKGROUND: ADVERTISING IN SOCIAL NETWORKS
    8. Chapter 41: Crowdcasting
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. CROWDCASTING AS A PLATFORM
      5. CHALLENGE: FUTURE - A CROWDCASTING PRIMER
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    9. Chapter 42: Social Networks in the Higher Education Framework- Understanding the University as an Organization
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS
      5. TECHNICAL REQUIREMENTS OF THE SOCIAL NETWORK
      6. RESULTS
      7. CONCLUSION
      8. PROPOSALS
    10. Chapter 43: The Integration Challenge of Brazil's Public Policy Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. METHODOLOGY PROCEDURES
      4. SYSTEM ANALYSIS: CRITICAL SYSTEMS HEURISTICS
      5. CONCLUSION
    11. Chapter 44: Analysis of Social Media in Administration
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL REFERENCE
      4. SOCIAL CURRENT
      5. PHILOSOPHY
      6. ANTHROPOLOGY
      7. SOCIOLOGY
      8. TECHNOLOGICAL STREAM
      9. SOCIAL NETWORKS IN ORGANIZATIONS
    12. Chapter 45: Exploiting Technological Potentialities for Collaborative New Product Development
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. FACTORS INHIBITING
      5. METHODOLOGY
      6. RESEARCH FINDINGS
      7. DISCUSSION OF RESULTS
      8. IMPLICATIONS AND CONCLUSION
    13. Chapter 46: Social Market
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL ENTREPRENEURSHIP
      4. SOCIAL NETWORKS AND SOCIAL CAPITAL
      5. CASE STUDY
      6. SOCIAL MARKET: MAIN OBJECTIVES
      7. FUNCTIONS OF THE SOCIAL MARKET LOGISTICS PLATFORM
      8. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
    14. Chapter 47: Social Networking and Privacy
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. NO ROOM FOR PRIVACY IN SOCIAL NETWORKING
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    15. Chapter 48: The Analysis and Balancing of Scientific Social Networks in Cancer Control
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL NETWORKS
      4. SOCIAL NETWORKS IN A MEDICAL CONTEXT
      5. BRAZILIAN INSTITUTE OF SCIENCE AND TECHNOLOGY
      6. BRINCA PROJECT
      7. RELATED WORK
      8. CONCLUSION AND FUTURE WORKS
    16. Chapter 49: Networked Knowledge Workers on the Web
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODS
      5. RESULTS
      6. DISCUSSION
      7. ISSUES, CONTROVERSIES, AND PROBLEMS
      8. CONCLUSION
    17. Chapter 50: Public Relation Practitioners, Independency, and Teamwork in the UAE Organizations
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. RESEARCH METHODS
      5. FINDINGS
    18. Chapter 51: Networks of Co-Authorship
      1. ABSTRACT
      2. INTRODUCTION
      3. COLLABORATIVE SOCIAL NETWORKS
      4. SOCIAL NETWORKS IN THE COLLABORATIVE EDUCATION AND RESEARCH
      5. TRENDS
      6. CONCLUSION
  13. About the Contributors