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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Book Description

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. List of Reviewers
  6. Preface
    1. REFERENCES
  7. Acknowledgment
  8. Chapter 1: An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND OF THE SELECTED EIGHT WEBSITES THAT CONDUCT E-COMMERCE IN AIRLINE AND ENTERTAINMENT INDUSTRY
    4. USABILITY AND DESIGN OF WEBSITES IN AIRLINE AND ENTERTAINMENT INDUSTRY
    5. CREDIBILITY OF WEBSITES IN AIRLINE AND ENTERTAINMENT INDUSTRY
    6. PERSUASIVE ASPECTS OF WEBSITES IN AIRLINE AND ENTERTAINMENT INDUSTRY
    7. OVERALL SURFING EXPERIENCES OF WEBSITES IN AIRLINE AND ENTERTAINMENT INDUSTRY
    8. RECOMMENDATIONS FOR WEBSITES IN AIRLINE AND ENTERTAINMENT INDUSTRY
    9. REFERENCES
  9. Chapter 2: Mastering Consumer Attitude and Sustainable Consumption in the Digital Age
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. CHALLENGES AND IMPLICATIONS OF CONSUMER ATTITUDE AND SUSTAINABLE CONSUMPTION IN THE DIGITAL AGE
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
  10. Chapter 3: Consumer Acceptance of Internet Banking
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  11. Chapter 4: Students' Acceptance of YouTube for Procedural Learning
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  12. Chapter 5: Students' Acceptance and Use of Interactive Whiteboard
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  13. Chapter 6: Students' Acceptance to Self-Archive in Institutional Repositories towards a Unified View
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. DISCUSSIONS
    6. CONCLUSION AND RECOMMENDATIONS
    7. REFERENCES
  14. Chapter 7: Predicting Users' Intention towards Using Library Self-Issue and Return Systems
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  15. Chapter 8: Roles of Interactivity and Usage Experience in E-learning Acceptance
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  16. Chapter 9: Factors Affecting Hotel Visitors' Usage of Guest Empowerment Technology (GET)
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION
    8. REFERENCES
  17. Chapter 10: Factors Affecting Students' Acceptance of SMART2 Learning Management System
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  18. Chapter 11: Factors Affecting the Students' Intention to Use Web-Based Learning System
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  19. Chapter 12: Factors Influencing Consumer Acceptance of Internet of Things Technology
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  20. Chapter 13: Consumer Intention to Use QR Code
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  21. Chapter 14: Consumer Intention to Use Smartphone for Mobile Shopping
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  22. Chapter 15: Consumer Perception towards Internet Health Information Resources
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. DATA ANALYSIS
    6. RESULT
    7. DISCUSSIONS
    8. CONCLUSION AND RECOMMENDATIONS
    9. REFERENCES
  23. Chapter 16: Students' Experiential Motives and Intention to Play Online Games
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  24. Chapter 17: Students' Information-Seeking Intention in Academic Digital Libraries
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  25. Chapter 18: Impact of Online Instructional Game Features on Students' Perceived Motivational Support and Cognitive Investment
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION
    8. REFERENCES
  26. Chapter 19: The Adoption of SMP
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
  27. Chapter 20: Moderating Effect of Races towards Consumers' Feeling of TCM Usage
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESULTS
    6. DISCUSSION
    7. CONCLUSION AND RECOMMENDATIONS
    8. ACKNOWLEDGMENT
    9. REFERENCES
  28. Compilation of References
  29. About the Contributors