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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Book Description

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  6. Foreword
  7. Preface
    1. TARGET AUDIENCE
    2. OBJECTIVE OF THE BOOK
    3. STRUCTURE OF THE BOOK
    4. REFERENCES
  8. Acknowledgment
  9. Chapter 1: Consumer Behaviour in Developing Nations
    1. ABSTRACT
    2. INTRODUCTION AND BACKGROUND INFORMATION
    3. INDIVIDUAL CONSUMER BEHAVIOUR
    4. PERSONAL FACTORS
    5. SOCIAL/CULTURAL FACTORS
    6. CULTURAL FACTORS AND CONSUMPTION IN DEVELOPING COUNTRIES
    7. PSYCHOLOGICAL INFLUENCES ON CONSUMPTION IN DEVELOPING COUNTRIES
    8. MARKETING TOOLKIT AND THE CONSUMER DECISIONS: INTEGRATIVE PERSPECTIVES
    9. CONSUMER DECISION MAKING PROCESS
    10. CONSUMER INVOLVEMENT: ARE DEVELOPING NATIONS REALLY DIFFERENT?
    11. SUMMARY AND CONCLUSION
    12. REFERENCES
    13. KEY TERMS AND DEFINITIONS
  10. Chapter 2: Customer Perceived Value of Frequent Flyer Programmes
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. LITERATURE REVIEW
    5. RESEARCH METHOD
    6. RESULTS
    7. DISCUSSION AND RECOMMENDATIONS
    8. CONCLUSION
    9. ACKNOWLEDGMENT
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  11. Chapter 3: Consumers Attitudes towards Debt
    1. ABSTRACT
    2. INTRODUCTION AND BACKGROUND INFORMATION
    3. INCOME, LOAN, AND CONSUMPTION: INTEGRATIVE PERSPECTIVES
    4. DETERMINANTS OF LOAN ACQUISITION
    5. HYPOTHESIS FORMULATION
    6. METHODOLOGY AND DATA COLLECTION
    7. RESULTS
    8. DISCUSSION AND ANALYSIS OF THE RESULTS
    9. CONCLUSION AND MANAGERIAL IMPLICATIONS
    10. LIMITATIONS
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
    13. APPENDIX: SURVEY- ENGLISH VERSION
  12. Chapter 4: Perfume Consumption in India
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. EXPLORATORY INDIAN CONSUMER RESEARCH
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  13. Chapter 5: Market Receptiveness and Product Positioning Model of Chinese Firms in Emerging Markets
    1. ABSTRACT
    2. INTRODUCTION
    3. OVERVIEW OF NIGERIA BUSINESS ENVIRONMENT
    4. CHINA-NIGERIA BILATERAL TRADE AGREEMENTS
    5. PROVISIONS GOVERNING CHINA-NIGERIA BILATERAL TRADE RELATIONSHIP
    6. BILATERAL TRADE AGREEMENT AND CHINESE FIRMS’ INVESTMENTS IN NIGERIA
    7. THEORETICAL FRAMEWORK
    8. NIGERIA BUSINESS ENVIRONMENT AND CONSUMER’S RECEPTIVENESS
    9. DISCUSSION: EXPLORATORY/PRELIMINARY FINDINGS
    10. FINAL MODIFICATION OF CHINESE FIRMS POSITIONING STRATEGY
    11. FURTHER DISCUSSION ON EXPLORATORY AND CASE STUDY FINDINGS
    12. CONCLUSION
    13. REFERENCES
    14. KEY TERMS AND DEFINITIONS
    15. ENDNOTES
  14. Chapter 6: Consumer Acculturation and Implications for Brand Preferences
    1. ABSTRACT
    2. INTRODUCTION
    3. MODELS OF ACCULTURATION
    4. CONSUMER ACCULTURATION AND BRAND PREFERENCE
    5. DEMOGRAPHIC FACTORS AND ACCULTURATION
    6. MEASUREMENT OF ACCULTURATION CATEGORIES
    7. METHOD
    8. RESULTS
    9. IMPLICATIONS AND RECOMMENDATIONS
    10. LIMITATIONS
    11. FUTURE RESEARCH DIRECTIONS
    12. CONCLUSION
    13. REFERENCES
    14. KEY TERMS AND DEFINITIONS
  15. Chapter 7: Consumption of Landed Properties in Africa
    1. ABSTRACT
    2. INTRODUCTION
    3. CONTEXTUAL ANALYSIS
    4. THEORETICAL FRAMEWORK
    5. METHODOLOGY
    6. FINDINGS AND ANALYSIS
    7. DISCUSSION
    8. SUMMARY AND IMPLICATIONS
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  16. Chapter 8: Technology Is Transforming Shopping Behavior
    1. ABSTRACT
    2. INTRODUCTION
    3. IN-STORE SHOPPING BEHAVIOR
    4. MOBILE TECHNOLOGY USAGE IN THE CONTEXT OF IN-STORE SHOPPING
    5. RESEARCH METHODOLOGY
    6. FINDINGS OF THE STUDY
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  17. Chapter 9: Consumer Adoption of E-Government in South Africa
    1. ABSTRACT
    2. 1. BACKGROUND AND INTRODUCTION
    3. 2. WHAT IS E-GOVERNMENT IN THE SOUTH AFRICAN CONTEXT?
    4. 3. AN ANALYSIS OF THE DEMAND SIDE OF E-GOVERNMENT IN SOUTH AFRICA: FACTORS OF ADOPTION AND REJECTION
    5. 4. OPPORTUNITIES FOR E-GOVERNMENT IN SOUTH AFRICA
    6. 5. RECOMMENDATIONS
    7. 6. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. ENDNOTES
  18. Chapter 10: Social Media Engagement
    1. ABSTRACT
    2. INTRODUCTION
    3. CHAPTER STRUCTURE
    4. THEORETICAL FOCUS ON SOCIAL MEDIA ENGAGEMENT AND THE CONSUMER DECISION PROCESS
    5. RESEARCH DIRECTIONS ON GENERATION Y: THEIR SOCIAL MEDIA ENGAGEMENT BEHAVIOR AND HOW THIS INFLUENCES THEIR CONSUMPTION BEHAVIORS
    6. LATIN AMERICA AND THE CARIBBEAN CONSUMER: SOCIAL MEDIA ENGAGEMENT
    7. SOCIAL MEDIA ENGAGEMENT: SUGGESTIONS FOR FUTURE RESEARCH DIRECTIONS
    8. CONCLUSION
    9. ACKNOWLEDGMENT
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  19. Chapter 11: Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
    1. ABSTRACT
    2. INTRODUCTION
    3. CONSUMER BUYING BEHAVIOUR IN RECESSION
    4. THE IMPACT OF SALES PROMOTIONS ON CONSUMER BUYING BEHAVIOR
    5. BEHAVIORAL RESPONSE TO SALES PROMOTION TOOLS
    6. RESEARCH METHODOLOGY
    7. FINDINGS OF THE STUDY
    8. CONCLUSION
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  20. Chapter 12: Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
    1. ABSTRACT
    2. INTRODUCTION
    3. THE NEUROMARKETING DISCIPLINE
    4. THE QUEST FOR MORE IN-DEPTH LITERATURE ON NEUROMARKETING
    5. REVIEW OF STUDIES IN THE FIELD OF NEUROMARKETING
    6. IMPLICATION OF NEUROMARKETING RESEARCH FOR CONSUMERS
    7. FUTURE RESEARCH DIRECTIONS AND CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. APPENDIX
  21. Chapter 13: Exploring the Changing Role of Children as Consumers in India
    1. ABSTRACT
    2. INTRODUCTION
    3. CONSUMER SOCIALIZATION THEORY
    4. CHILDREN’S INFLUENCE IN FAMILY DECISIONS
    5. EXPLORING THE POSSIBILITY OF A UNIFIED THEORY TO EXPLAIN THE JOURNEY FROM CHILDREN LEARNING TO BE A CONSUMER TO CHILDREN PARTICIPATING IN PURCHASE DECISIONS
    6. RELEVANCE OF DEVELOPING NATIONS IN GLOBAL MARKETING SYSTEM AND THE NEED TO UNDERSTAND THE CHANGING ROLE OF CHILDREN AS CONSUMERS: SPECIAL FOCUS INDIA
    7. FUTURE RESEARCH
    8. CONCLUSION
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  22. Chapter 14: Consumer Protection in Sub-Saharan Africa
    1. ABSTRACT
    2. CHAPTER OVERVIEW
    3. 1. INTRODUCTION
    4. 2. BIG TOBACCO: AN INSIGHT INTO THE INDUSTRY
    5. 3. A REVIEW OF THE LITERATURE
    6. 4. TOBACCO MARKETING IN SSA: A DISCUSSION
    7. 5. THE REGULATORY ENVIRONMENT
    8. 6. SUMMARY
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
    11. ENDNOTES
  23. Chapter 15: Ethically Questionable Behavior and Consumerism in Uganda
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. THEORETICAL FRAMEWORK
    5. METHOD
    6. RESULTS
    7. DISCUSSION
    8. CONCLUSION
    9. LIMITATIONS OF THE STUDY
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  24. Chapter 16: Social Class and Consumer Behaviour in Sub-Saharan Africa
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL CLASS AND SUB SAHARAN AFRICA: PRE COLONIAL RULE AND COLONIAL ERA
    4. SOCIAL CLASS AND CONTEMPORARY SUB-SAHARA AFRICAN NATIONS: POST-COLONIAL RULE
    5. FAMILY SYSTEM AND SOCIAL CLASS
    6. CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  25. Chapter 17: Consumer Values and Green Products Consumption in Malaysia
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. FINDINGS
    6. DISCUSSIONS
    7. IMPLICATIONS
    8. LIMITATIONS AND FUTURE DIRECTIONS
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  26. Chapter 18: Sustainable Consumption and Social Institutions
    1. ABSTRACT
    2. INTRODUCTION
    3. SUSTAINABILITY, PRODUCTION, AND CONSUMPTIUON: UNDERSTANDING INTER-LINKAGES
    4. UNDERSTANDING CONSUMPTION
    5. SUSTAINABLE CONSUMPTION: DEFINITIONS AND SCOPE
    6. HOW TO ACHIEVE SUSTAINABLE CONSUMPTION: THEORETICAL PERSPECTIVES
    7. SUSTAINABLE CONSUMPTION AND INSTITUTIONS: EFFORTS AND CHALLENGES
    8. SUSTAINABLE CONSUMPTION AND SOCIAL INSTITUTIONS: EFFORTS, LIMITATIONS, AND POSSIBILITIES
    9. POSSIBILITIES FOR SOCIAL INSTITUTIONS IN PROPAGATING SUSTAINABLE CONSUMPTION IN INDIA: SETTING A RESEARCH AGENDA
    10. CONCLUSION
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  27. Chapter 19: Sustainable Consumption and Green Marketing in Developing Countries
    1. ABSTRACT
    2. INTRODUCTION
    3. JUSTIFICATION OF THE PAPER
    4. CONCEPTUALIZATION OF GREEN MARKETING AND SUSTAINABLE CONSUMPTION
    5. METHODOLOGY
    6. RESULTS AND DISCUSSION OF MAJOR FINDINGS
    7. CONCLUSION AND RECOMMENDATIONS
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  28. Chapter 20: Correlates of Political Consumption in Africa
    1. ABSTRACT
    2. INTRODUCTION
    3. CONSUMERS AS MARKET ACTORS
    4. CONSUMERS WITH CONSCIENCE
    5. IMPORTANCE OF UNDERSTANDING CONSUMER BOYCOTT AS A FORM OF INFLUENCING PUBLIC POLICY
    6. DATA AND MEASUREMENT OF VARIABLES
    7. ANALYSES
    8. DISCUSSION OF FINDINGS/EVIDENCE
    9. CONCLUSION
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  29. Compilation of References
  30. About the Contributors