You are previewing Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy.
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Book Description

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Foreword
  6. Preface
    1. INTRODUCTION: PURPOSE AND AUDIENCE
    2. GENERAL CONSIDERATIONS ABOUT PLs
    3. PL ROLE IN THE CRISIS AND RECOVERING ECONOMIES
    4. ORGANIZATION OF THE BOOK
    5. REFERENCES
  7. Acknowledgment
  8. Section 1: Introduction
    1. Chapter 1: Private Label Management
      1. ABSTRACT
      2. INTRODUCTION
      3. METHOD
      4. MAIN PL RESEARCH TOPICS
      5. REVIEW OF METHODOLOGICAL APPROACHES ON PL RESEARCH
      6. DIRECTIONS FOR FUTURE RESEARCH
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTE
    2. Chapter 2: Reviewing the Role of Store Brands in the Global Retail Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. REVIEWING THE ROLE OF STORE BRANDS IN THE GLOBAL RETAIL INDUSTRY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 3: Attitude toward Private Label Brands
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCEPTUAL FRAMEWORK: THE DETERMINANTS OF ATTITUDE TOWARD PRIVATE LABELS
      5. EMPIRICAL STUDY
      6. DISCUSSION
      7. RECOMMENDATIONS: MANAGERIAL GUIDELINES FOR RETAILERS
      8. LIMITATIONS AND FUTURE RESEARCH
      9. CONCLUSION
      10. ACKNOWLEDGMENT
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
      13. ENDNOTE
    4. Chapter 4: Private Labels in Chile
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. RESULTS AND DISCUSSION
      6. RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
  9. Section 2: Private Labels Strategies
    1. Chapter 5: Private Labels at the Service of Retailers' Image and Competitive Positioning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE CASE OF TESCO
      5. TESCO HOMEPLUS CHALLENGE: THE VIRTUAL STORE
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 6: Spanish Food Private Labels
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
    3. Chapter 7: Brand Equity of Store Brands and Its Effect on Customer Value
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EMPIRICAL ANALYSIS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    4. Chapter 8: Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. RESULTS AND DISCUSSION
      6. RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 9: Does Packaging Matter?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EMPIRICAL STUDY: IMPLICATIONS OF COPYCAT PACKAGING STRATEGY ON PRIVATE LABELS CHOICE
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    6. Chapter 10: Managing In-Store Stimuli for Different Private Label Tiers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    7. Chapter 11: Assortment Size and PL Penetration in Grocery Retailers' Portfolios during Economic Crisis
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. AN APPROACH TO THE CONTEXT OF GROCERY DISTRIBUTION IN SPAIN
      5. METHODOLOGY
      6. RESULTS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. ACKNOWLEDGMENT
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
      13. ENDNOTE
    8. Chapter 12: Private Label Sales through Catalogs with Augmented Reality
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  10. Section 3: Ethics and Food Developments in Private Labels
    1. Chapter 13: Premium and Value-Added Private Labels
      1. ABSTRACT
      2. INTRODUCTION
      3. PRIVATE LABEL TOWARD PREMIUM POSITIONING
      4. PREMIUM PLS RETAIL STRATEGIES AND PRACTICES WORLDWIDE
      5. SUSTAINABLE BRANDS AS A PREMIUM PRIVATE LABEL ESTRATEGY
      6. RESEARCH CASE: SUSTAINABLE PLS ON FMCG SPANISH MARKET
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
      12. APPENDIX
    2. Chapter 14: The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude towards Genetically Modified Food
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMER ATTITUDES TOWARDS GM FOODS
      4. PRIVATE BRANDS IN THE DEBATE OVER GM FOOD
      5. THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN GM FOOD DISTRIBUTION
      6. CONSUMER VALUES
      7. RESEARCH GOAL
      8. METHODOLOGY
      9. RESULTS
      10. DISCUSSION
      11. FUTURE RESEARCH DIRECTIONS
      12. CONCLUSION
      13. REFERENCES
      14. KEY TERMS AND DEFINITIONS
      15. APPENDIX 1: PORTRAIT VALUE QUESTIONNAIRE (MALE VERSION)
      16. APPENDIX 2: MEASUREMENT SCALE OF CSR PERCEPTIONS
    3. Chapter 15: The Role of Private Labels in the Organic Food Market
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND TO THE ORGANIC MARKET IN SPAIN AND EUROPE
      4. MAIN FOCUS OF THE CHAPTER
      5. ORGANIC PRODUCT DISTRIBUTION
      6. PRIVATE LABELS AND ORGANIC PRODUCTS
      7. ORGANIC PRIVATE LABEL STRATEGIES: INITIATIVES IN BRANDING, LABELLING, PRICING, MERCHANDISING, AND PROMOTION
      8. SOLUTIONS AND RECOMMENDATIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
  11. Section 4: Private Labels in Specific Markets
    1. Chapter 16: Fair Trade and Innovation in the Shopping Channel
      1. ABSTRACT
      2. INTRODUCTION
      3. FAIR TRADE MARKETING CHALLENGES FOR NON-PROFIT ORGANIZATIONS
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
    2. Chapter 17: Importance and Role of Retail Brands in a Non-Food Market
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CUSTOMER LOYALTY TO RETAIL BRANDS AND STORE NAMES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    3. Chapter 18: Generic Drugs in the Pharmaceutical Market
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. RECOMMENDATIONS AND FUTURE RESEARCHES
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    4. Chapter 19: Selling OTC Medicines in Supermarkets
      1. ABSTRACT
      2. INTRODUCTION
      3. A PROMISING MARKET STILL LOCKED... BUT NOT FOR LONG?
      4. BACKGROUND
      5. EXPRESSIONS AND ATTITUDES OF CONSUMERS
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTE
    5. Chapter 20: Online Distribution Strategies
      1. ABSTRACT
      2. INTRODUCTION
      3. RETAILING STRATEGIES IN THE FASHION INDUSTRY
      4. ASOS: A GLOBAL ONLINE COMMUNITY OF FASHION LOVERS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    6. Chapter 21: Private Label in the Tourism Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE EFFECTS OF THE CRISIS ON PRIVATE TOURISM LABELS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
  12. Compilation of References
  13. About the Contributors