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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Book Description

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Dedication
  6. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  7. Foreword
  8. Preface
    1. ORGANIZATION OF THE BOOK
  9. Acknowledgment
  10. Chapter 1: Investigation between the Quality Factors and Consumer Behaviour, through Customer Segmentation of a Shopping Centre
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
    11. APPENDIX 1
    12. APPENDIX 2
  11. Chapter 2: An Empirical Study on the Quality of Services Offered by the Private Life Insurers in Burdwan
    1. ABSTRACT
    2. INTRODUCTION
    3. OBJECTIVES OF THE STUDY
    4. REVIEW OF LITERATURE
    5. METHODOLOGY
    6. RESULTS AND DISCUSSIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  12. Chapter 3: Brand Positioning Practices in Services Sector
    1. ABSTRACT
    2. INTRODUCTION
    3. REVIEW OF LITERATURE
    4. RESEARCH GAPS
    5. RESEARCH QUESTIONS
    6. RESEARCH OBJECTIVES
    7. HYPOTHESES
    8. SAMPLE DESIGN
    9. QUESTIONNAIRE
    10. PILOT STUDY
    11. DATA ANALYSIS TOOLS
    12. CHALLENGES FOR POSITIONING BRANDS IN BANKING SECTOR
    13. FINDINGS OF THE STUDY:
    14. PROPOSED MODEL ON BRAND POSITIONING OF SERVICES:
    15. SUGGESTIONS
    16. SCOPE FOR FUTURE RESEARCH
    17. CONCLUSION
    18. REFERENCES
    19. KEY TERMS AND DEFINITIONS
    20. APPENDIX: ACRONYMS
  13. Chapter 4: Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. INDEPENDENT t-TEST ANALYSIS: ANALYSIS OF IMC TOOLS
    6. INDEPENDENT t-TEST ANALYSIS: ANALYSIS OF SOURCE OF INFORMATION
    7. CHI-SQUARE ANALYSIS: ANALYSIS OF IMC TOOLS
    8. ANALYSIS OF SOURCE OF INFORMATION
    9. ANALYSIS OF IMC TOOLS AS PERCEIVED BY EMPLOYEES: CHI-SQUARE ANALYSIS
    10. COMPARATIVE STUDY
    11. SOLUTIONS AND RECOMMENDATIONS
    12. FUTURE RESEARCH DIRECTIONS
    13. CONCLUSION
    14. REFERENCES
    15. ADDITIONAL READING
    16. KEY TERMS AND DEFINITIONS
  14. Chapter 5: Elitist Tag or Tool for Development
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. OBJECTIVES AND METHODOLOGY
    5. DATA ANALYSIS AND DISCUSSION
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
    10. ENDNOTE
  15. Chapter 6: Customers' Expectations from Frontline Managers in Utility Sector
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. CHANGING SCENARIO AND KEY CHALLENGES BEFORE POWER DISTRIBUTION COMPANIES
    4. 2. ROLE OF FRONTLINE MANAGERS AT POWER DISTRIBUTION COMPANIES
    5. 3. LITERATURE REVIEW
    6. 4. STUDY UNDERTAKEN IN CENTRAL INDIA
    7. 5. DATA ANALYSIS AND RESULTS REVEALED FROM STUDY
    8. 6. PERCEIVED CUSTOMERS’ EXPECTATIONS FROM DISCOMS’ FRONTLINE MANAGERS
    9. 7. CONCLUSION
    10. ACKNOWLEDGMENT
    11. REFERENCES
    12. APPENDIX: QUESTIONNAIRE, TABLES AND FIGURES
  16. Chapter 7: Cyberspace, Choice, and Consumer Welfare
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. CYBERSPACE, SELF, AND CONTEMPORARY CONSUMER
    5. CHOICE AND WELL BEING
    6. WHY TOO MUCH CHOICE HURTS?
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  17. Chapter 8: Effect of Mediating Factors on Customer Defection with Special Reference to Banking Industry in India
    1. ABSTRACT
    2. 1.0 INTRODUCTION
    3. 2.0 TOURIST INDUSTRY IN INDIA
    4. 3.0 RESEARCH METHODOLOGY
    5. 4.0 ANALYSIS AND INTERPRETATION
    6. CONCLUSION
    7. FUTURE PROSPECTS
    8. REFERENCES
  18. Chapter 9: An Approach to Business Strategy
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  19. Chapter 10: Giving Personalized Treatment
    1. ABSTRACT
    2. INTRODUCTION
    3. CUSTOMER RETENTION
    4. CUSTOMER LOYALTY
    5. CUSTOMER ENGAGEMENT
    6. CONCLUSION
    7. REFERENCES
  20. Chapter 11: Green Marketing Initiatives and Sustainable Issues in Hotel Industry
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  21. Chapter 12: Green Practices in Restaurants
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. ANALYSIS AND RESULTS
    6. FACTOR ANALYSIS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  22. Chapter 13: Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction
    1. ABSTRACT
    2. INTRODUCTION
    3. OBJECTIVES
    4. SURVEY OF LITERATURE
    5. METHODOLOGY OF THE STUDY
    6. CONCLUSION AND RECOMMENDATIONS
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  23. Chapter 14: Limerence and Neuro-Marketing
    1. ABSTRACT
    2. INTRODUCTION
    3. METHOD
    4. RESULT
    5. DISCUSSION
    6. CONCLUSION
    7. REFERENCES
  24. Chapter 15: Promoting Service Quality and Customer Satisfaction in Global Business
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. PERSPECTIVES OF SERVICE QUALITY AND CUSTOMER SATISFACTION
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  25. Chapter 16: Research Strategy for Studying User's Acceptance of Tourism-Related ITs
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. FUTURE RESEARCH DIRECTION
    6. REFERENCES
    7. ENDNOTES
  26. Chapter 17: Service Quality Perceptions of the Customers in the Insurance Sector in West Bengal
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. LITERATURE REVIEW
    4. 3. OBJECTIVES OF THE STUDY
    5. 4. DATA COLLECTION METHODOLOGY
    6. 5. DATA ANALYSES METHODOLOGY
    7. 6. EMPIRICS
    8. 7. CONCLUSION AND SUGGESTION
    9. REFERENCES
  27. Chapter 18: Service Quality Significance in Banking Industry with Reference to India
    1. ABSTRACT
    2. 1. INTRODUCTION OF SERVICE SECTOR
    3. 2. SERVICE SECTOR GROWTH IN INDIA AND GLOBAL ASPECT
    4. 3. QUALITY, BENCHMARKING AND QUALITY IN BANKS
    5. 4. SERVICE QUALITY MODEL
    6. 5. BANKING INDUSTRY IN INDIA
    7. 6. CONCLUSION
    8. REFERENCES
  28. Chapter 19: Film Marketing
    1. ABSTRACT
    2. INTRODUCTION
    3. TURKISH FILM INDUSTRY
    4. PROMOTION STRATEGIES IN MOVIE SECTOR
    5. RESEARCH METHODOLOGY
    6. FINDINGS
    7. MANAGERIAL IMPLICATIONS
    8. CONCLUSION
    9. REFERENCES
  29. Chapter 20: Analysing Promotion and Visitor Expectations of Beach Tourism in Odisha with Special Reference to Puri Beach
    1. ABSTRACT
    2. INTRODUCTION
    3. OBJECTIVES
    4. METHODOLOGY
    5. BEACH TOURISM IN ODISHA
    6. GEOGRAPHY AND COASTAL PLAINS OF ODISHA
    7. BEACHES OF ODISHA
    8. PURI BEACH
    9. OTHER NEARBY BEACHES OF PURI
    10. ATTRACTIONS IN PURI TOWN
    11. SURVEY ANALYSIS
    12. FINDINGS
    13. RECOMMENDATIONS
    14. CONCLUSION
    15. REFERENCES
    16. ADDITIONAL READING
  30. Chapter 21: Corporate Online Reporting and Their Determinants in Indian Services Sector
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  31. Chapter 22: Impact of Internet Service Quality (IS-QUAL) on Client Satisfaction
    1. ABSTRACT
    2. INTRODUCTION
    3. RESEARCH OBJECTIVES
    4. RESEARCH METHODOLOGY
    5. REVIEW OF LITERATURE
    6. ANALYSIS AND DISCUSSION
    7. CONCLUSION
    8. REFERENCES
    9. ADDITIONAL READING
    10. KEY TERMS AND DEFINITIONS
  32. Chapter 23: Application of Web-Based Geographical Information System (GIS) in E-Business
    1. ABSTRACT
    2. INTRODUCTION
    3. OBJECTIVES OF THE STUDY
    4. BACKGROUND OF THE STUDY
    5. E-BUSINESS AND WEB GIS
    6. APPLICATION OF WEB GIS SERVICES IN E-BUSINESS
    7. CHALLENGES AND DRAWBACKS
    8. CONCLUSION AND FUTURE WORKS
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  33. Chapter 24: Consumer's Perception and Behavioural Reaction
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. RESEARCH FOCUS AND HYPOTHESISES DEVELOPMENT
    5. QUALITATIVE RESEARCH AND DATA COLLECTION
    6. QUALITATIVE ANALYSIS
    7. CONCLUSION AND MANAGERIAL APPLICATION
    8. LIMITATIONS OF THE STUDY
    9. REFERENCES
  34. Chapter 25: Innovative Financing and its Implications on MSME Sector in India
    1. ABSTRACT
    2. INTRODUCTION
    3. REVIEW OF LITERATURE
    4. METHODOLOGY
    5. OBJECTIVES
    6. CONCLUSION
    7. REFERENCES
    8. ADDITIONAL READING
    9. KEY TERMS AND DEFINITIONS
  35. Compilation of References
  36. About the Contributors