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Handbook of Research on Global Fashion Management and Merchandising

Book Description

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Foreword
  6. Preface
    1. GLOBAL FASHION MANAGEMENT AND MERCHANDISING
  7. Introduction
    1. GLOBAL FASHION MANAGEMENT AND INTERRELATED FIELDS
    2. REFERENCES
  8. Section 1: Creativity and Innovation
    1. Chapter 1: Visionary Leadership
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. LACK OF VISIONARY LEADERSHIP
      5. METHODOLOGY
      6. RESULTS
      7. DISCUSSION
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
      12. APPENDIX
    2. Chapter 2: Organizational Leadership and Resources in Driving Creativity and Innovation
      1. ABSTRACT
      2. INTRODUCTION
      3. CREATIVITY AND INNOVATION
      4. COMPETITION IN THE CONTEXT OF INNOVATION
      5. PRODUCT DESIGN ATTRIBUTES AND STAGES OF INDUSTRY EVOLUTION
      6. ORGANIZATIONAL LEADERSHIP
      7. DESIGN AND MARKETING FUNCTION
      8. PRODUCT INNOVATION TEAM
      9. BROADER INTERNATIONAL EXPERIENCE
      10. CONSTRAINTS ON FINANCIAL AND OTHER INPUT RESOURCES
      11. DISCUSSION AND CONCLUSION
      12. ACKNOWLEDGMENT
      13. REFERENCES
    3. Chapter 3: The Blending of Luxury Fashion Brands and Contemporary Art
      1. ABSTRACT
      2. INTRODUCTION
      3. LUXURY FASHION PRODUCTS AND LUXURY FASHION BRANDS
      4. LUXURY FASHION BRANDS AND ART
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
  9. Section 2: Strategic Fashion Management
    1. Chapter 4: Strategic Fashion Management
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. INFLUENTIAL FACTORS IN STRATEGY IMPLEMENTATION
      5. RESEARCH METHODOLOGY
      6. CONSTRUCTING A STRATEGY EXECUTION MODEL
      7. RECOMMENDATIONS AND CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 5: Entrepreneurial or Not?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: UK FASHION DESIGNER BUSINESS, ENTREPRENEURSHIP, AND BUSINESS MODELS
      4. EO IN DESIGNER FASHION BUSINESS MODELS
      5. DISCUSSION
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
    3. Chapter 6: Trade Policy and Its Implications for Sourcing Fashion Goods
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. TRADE POLICY CONTEXT
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTE
    4. Chapter 7: The Luxury Market in the Fashion Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND ON THE FASHION INDUSTRY
      4. THE TERM ‘LUXURY’: DEVELOPMENT AND PRESENT APPLICATION
      5. THEORETICAL MARKET SEGMENTATION APPROACHES
      6. DEVELOPMENT OF A LUXURY FASHION INDUSTRY SEGMENTATION APPROACH
      7. PRACTICAL APPLICATION OF THE SEGMENTATION CUBE
      8. CONCLUSION AND FUTURE DIRECTIONS
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 8: Fast Fashion Business Model
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. FAST FASHION BACKGROUND
      4. 3. FAST FASHION BUSINESS MODEL
      5. 4. METHODOLOGY
      6. 5. FUTURE RESEARCH DIRECTIONS
      7. 6. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  10. Section 3: The Implementation of Fashion Technology
    1. Chapter 9: Fashion Blog's Engagement in the Customer Decision Making Process
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. PROPOSAL TO MEASURE ENGAGEMENT
      5. CASE STUDY
      6. CONCLUSION
      7. REFERENCES
      8. ENDNOTE
    2. Chapter 10: Fashion-Technology and Change in Product Development and Consumption for the High-end Menswear Sector
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND REVIEW
      4. RESEARCH METHODOLOGY
      5. CASE-STUDY PRACTICES AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. LIMITATIONS AND MANAGERIAL IMPLICATIONS
      9. FURTHER RESEARCH
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 11: How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail
      1. ABSTRACT
      2. INTRODUCTION
      3. OPPORTUNITIES AND CHALLENGES FOR ONLINE FASHION RETAILERS
      4. WHAT IS FASHION METADATA AND DATA STANDARDISATION
      5. SIZING TECHNOLOGIES AND SERVICES FOR ONLINE FASHION RETAIL
      6. METHODS AND METHODOLOGIES
      7. PRELIMINARY FINDINGS AND DISCUSSION
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
    4. Chapter 12: Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    5. Chapter 13: TechCouturism, an Alternative Showcase for New Fashion Designers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. WHAT IS FASHION TECHNOLOGY?
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    6. Chapter 14: Fusion of Artisan and Virtual
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SPEED TO MARKET
      5. PRICES
      6. EXCESS SUPPLY AND OVERT CONSUMPTION
      7. MASS OR INDIVIDUAL
      8. NEW WORLD ORDER
      9. EMBRACING SLOW
      10. EMBRACING VIRTUAL
      11. CUSTOMISATION AND PERSONALISATION
      12. THE VIRTUAL INTERFACE FOR INDEPENDENTS
      13. EXPERIENTIAL CONNECTIONS WITH THE CUSTOMER
      14. EXTENDING ONLINE RETAIL
      15. DIGITAL ARTISANS: FUSION OF BESPOKE AND VIRTUAL
      16. CLOSE AT HAND AND MICRO MANUFACTURING
      17. CONCLUSION
      18. REFERENCES
      19. ADDITIONAL READING
      20. KEY TERMS AND DEFINITIONS
  11. Section 4: Fashion Retail and Its More Recent Dynamics
    1. Chapter 15: Store Openings and Sourcing Strategies in the Internationalization of Fashion Industrial Retailers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. ANALYSIS OF COLLECTED DATA
      6. THE CASE OF ALPHA
      7. CONCLUSION
      8. FUTURE RESEARCH DIRECTIONS
      9. MANAGERIAL IMPLICATIONS AND FINAL REMARKS
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    2. Chapter 16: Omnichannel Fashion Retail and Channel Integration
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. FINDINGS
      6. CONCLUSION AND RECOMMENDATIONS
      7. REFERENCES
    3. Chapter 17: Multi-Sensory Fashion Retail Experiences
      1. ABSTRACT
      2. INTRODUCTION
      3. THE LITERATURE
      4. CONCLUSION AND IMPLICATIONS
      5. LIMITATIONS AND FUTURE RESEARCH
      6. REFERENCES
    4. Chapter 18: Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. EXPERIENTIAL MARKETING FOUNDATIONS
      4. CUSTOMER EXPERIENCE FUNDAMENTALS
      5. BRANDING AND RETAILING ISSUES IN THE CONTEMPORARY BUSINESS LANDSCAPE
      6. FASHION BRAND IMAGE
      7. BRANDS IN THE FASHION AND LUXURY INDUSTRY
      8. FASHION BRAND EXPERIENCE IN MODERN RETAIL CONTEXTS
      9. MANAGERIAL CONSIDERATIONS
      10. SUMMARY OBSERVATIONS AND FUTURE PROSPECTS
      11. ACKNOWLEDGMENT
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
  12. Section 5: CSR and Sustainability
    1. Chapter 19: Slow Fashion and Sustainability
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. SOLUTION: LUXURY FOR SUSTAINABILITY
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 20: The Myth of Sustainability in Fashion Supply Chains
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE CONCEPT OF SUPPLY CHAIN MANAGEMENT
      5. MAIN FOCUS OF THE CHAPTER
      6. SUSTAINABILITY ASSESSMENT OF FASHION SUPPLY CHAINS
      7. SUSTAINABILITY IMPACT: A PERFORMANCE MEASUREMENT MODEL FOR SSCM
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 21: CRM in Fashion Retail
      1. ABSTRACT
      2. INTRODUCTION
      3. STUDY OVERVIEW
      4. SOLUTIONS AND RECOMMENDATIONS
      5. MANAGERIAL IMPLICATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 22: The Challenge of Sustainability within the Italian Fashion System
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DRIVERS AND BARRIERS
      5. PRACTICES
      6. SUPPLIERS
      7. COMMUNICATION
      8. MYSTERY SHOPPING
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 23: Fashion Brand Management
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. PHILANTHROPY AND SOCIAL REFORM
      5. THE EMERGENCE OF CSR
      6. OPPORTUNITIES TO ADDRESS CSR IN THE FASHION INDUSTRY
      7. BRANDS THAT HAVE INTEGRATED CSR TO APPEAL TO CONSUMERS
      8. CONSUMER RESPONSE TO CSR ACTIVITIES
      9. CONCLUSION
      10. FUTURE RESEARCH DIRECTIONS
      11. REFERENCES
      12. ENDNOTES
  13. Section 6: International Evidence
    1. Chapter 24: The Impact of E-Commerce on the Clothing Retailers
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. THE IMPACT OF E-COMMERCE ON CLOTHING RETAILERS IN CHINA: CASE STUDIES
      5. CROSS-CASE ANALYSIS AND DISCUSSIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
    2. Chapter 25: The Role of Cross-Country Differences in International Fashion Retailing
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THEORETICAL FRAMEWORK
      5. METHODOLOGY
      6. RESULTS
      7. A SHOPPER TAXONOMY BASED ON SHOPPING MOTIVATIONS
      8. CONCLUSION AND IMPLICATIONS
      9. REFERENCES
    3. Chapter 26: Fashion and Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. THE EVOLVING SOCIAL MEDIA LANDSCAPE
      4. SOCIAL MEDIA AND MARKETING
      5. CASE STUDIES
      6. CONCLUSION
      7. REFERENCES
    4. Chapter 27: The Luxury Fashion Market in Russia
      1. ABSTRACT
      2. INTRODUCTION
      3. HISTORICAL AND ECONOMIC BACKGROUND OF RUSSIA
      4. MAIN CHARACTERISTICS OF THE LUXURY FASHION MARKET IN RUSSIA
      5. LUXURY CONSUMERS
      6. RETAIL AND DISTRIBUTION: THEORETICAL BACKGROUND
      7. KEY DISTRIBUTORS IN THE RUSSIAN MARKET
      8. LUXURY RETAIL FORMATS IN THE RUSSIAN MARKET
      9. COMMUNICATION STRATEGIES FOR DISTRIBUTION
      10. DEVELOPMENT OF THE DIRECT DISTRIBUTION
      11. CONCLUSION AND CHALLENGES FOR THE FUTURE
      12. REFERENCES
    5. Chapter 28: Supplying What?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. TOWARDS A HYBRID CONFIGURATION
      5. FINDINGS, SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
    6. Chapter 29: Benetton's Response to the Increasing Global Competition
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BENETTON’S EVOLUTION
      5. GLOBAL SOURCING: FROM AN ITALIAN NETWORK TO A GLOBAL ONE
      6. FAST FASHION
      7. CONCLUSION
      8. REFERENCES
  14. Compilation of References
  15. About the Contributors