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Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing

Book Description

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  6. Preface
  7. Acknowledgment
  8. Section 1: Sustainability and Marketing
    1. Chapter 1: Mindful Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. CONCLUSION AND DISCUSSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Sustainability Campaigns and Consumer Involvement
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. A CASE FROM TURKEY: CONSUMER INVOLVEMENT IN SUSTAINABILITY CAMPAIGNS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 3: Premium Price for Environmentally Friendly Products in the Malaysian Market
      1. ABSTRACT
      2. INTRODUCTION
      3. AWARENESS AND KNOWLEDGE ON ENVIRONMENTAL ISSUES
      4. ENVIRONMENTALLY-FRIENDLY PURCHASING BEHAVIOUR
      5. WILLINGNESS TO PAY FOR ENVIRONMENTALLY-FRIENDLY PRODUCTS
      6. FINDINGS
      7. DISCUSSION
      8. IMPLICATIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    4. Chapter 4: How Brands Communicate Sustainability Messages in Emerging Markets
      1. ABSTRACT
      2. INTRODUCTION
      3. SUSTAINABILITY
      4. CORPORATE WEB SITES AND SOCIAL MEDIA IN A SUSTAINABLITY CONTEXT
      5. EMERGING MARKETS AND TURKEY
      6. METHODOLOGY
      7. FINDINGS AND DISCUSSION
      8. CONCLUSION AND RECOMMENDATIONS
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    5. Chapter 5: Green Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. GREEN MARKETING: CONCEPT AND PRACTICES
      4. INDUSTRIAL MARKETING AND THE ENVIRONMENT: STRATEGIES FOR LOGISTICS INDUSTRY
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    6. Chapter 6: Broadening the Concept of Green Marketing
      1. ABSTRACT
      2. AIMS/MISSION OF THE CHAPTER
      3. INTRODUCTION
      4. TRIPLE BOTTOM LINE APPROACH
      5. THE MAJOR SOCIAL CRITICISMS OF SOCIETAL MARKETING, GREEN MARKETING, AND CSR
      6. TOWARDS THEORIES OF RESPONSIBILITY
      7. STRATEGIC CSR
      8. COMPONENTS OF STRATEGIC CSR
      9. CONCLUSION
      10. FUTURE RESEARCH DIRECTIONS
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    7. Chapter 7: Promoting Healthy Lifestyle for Sustainable Development
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE ARTICLE
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  9. Section 2: Environmental Conservation and Waste Management
    1. Chapter 8: Integrated Waste Management
      1. ABSTRACT
      2. INTRODUCTION
      3. INTEGRATED SOLID WASTE MANAGEMENT
      4. COLLECTION OF SOLID WASTE
      5. COLLECTION OF WASTE AT DIFFERENT TYPES OF BUILDINGS
      6. FINAL REMOVAL OF WASTE
      7. GLOBALIZATION AND SOLID WASTE MANAGEMENT
      8. RECYCLING PROGRAMS IN DEVELOPED COUNTRIES
      9. SOLID WASTE MANAGEMENT AT ECONOMICALLY DEVELOPING COUNTRIES
      10. RECYCLING AND RECOVERY OF THE SOLID WASTE IN DEVELOPING COUNTRIES
      11. SOLUTIONS AND RECOMMENDATIONS
      12. FUTURE RESEARCH DIRECTIONS
      13. CONCLUSION
      14. REFERENCES
      15. ADDITIONAL READING
      16. KEY TERMS AND DEFINITIONS
    2. Chapter 9: Sustainable Waste Management
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOLID WASTE MANAGEMENT AND TREATMENT METHODS
      5. SUSTAINABLE WASTE MANAGEMENT
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 10: Creative Energy Alternatives
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CREATIVE ENERGY IN TURKEY
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 11: A Modern Approach to Sustainable Resource Management
      1. ABSTRACT
      2. INTRODUCTION
      3. A STATISTICAL LOOK TO ECOLOGICAL FOOTPRINTS AND BIOCAPACITIES
      4. TURKEY'S ECOLOGICAL FOOTPRINT AND BIOCAPACITY
      5. CONCLUSION AND REMARKS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    5. Chapter 12: How Can We Achieve Sustainability?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EVIDENCE FROM SUSTAINABLE COUNTRIES
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
  10. Section 3: Ethics and Environmental Reporting
    1. Chapter 13: Ethics in Management and Institutionalization of Ethics
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. ETHICAL CONCEPTS, PRINCIPLES, AND THEORIES
      4. 2. ETHICAL AREAS
      5. 3. ORGANIZATIONAL ETHICAL STRUCTURE AND ITS MANAGEMENT
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 14: Corporate Social Responsibility and Ethics in Management in Light of Sustainable Development
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE CONCEPT OF CSR
      5. THEORETICAL FRAMEWORK AND RELATED TERMS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 15: Integrating Ethics into Management
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. CONCEPT OF ETHICS
      4. 2. DIFFERENCE BETWEEN ETHICS AND MORALITY
      5. 3. MORAL DEVELOPMENT
      6. 4. PROTESTANT WORK ETHICS AND WEBER
      7. 5. ETHICAL DECISION MAKING MODELS
      8. 6. MANAGEMENT
      9. 7. MANAGEMENT THEORIES
      10. 8. BUSINESS ETHICS
      11. INTEGRATING ETHICS INTO MANAGEMENT, CONCLUSION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
    4. Chapter 16: Environmental Management Accounting
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ENVIRONMENTAL ACCOUNTING
      5. WHY DO WE NEED EMA?
      6. WHO CAN IMPLEMENT EMA BEST?
      7. ENVIRONMENTAL COSTS
      8. TECHNIQUES FOR EMA
      9. INTERNATIONAL FINANCIAL REPORTING STANDARDS AND ENVIRONMENTAL ACCOUNTING
      10. CONCLUSION
      11. REFERENCES
      12. ENDNOTES
    5. Chapter 17: Disclosure for Sustainability
      1. ABSTRACT
      2. INTRODUCTION
      3. DISCLOSURE AND SUSTAINABILITY
      4. SUSTAINABILITY REPORTING OR INTEGRATED REPORTING?
      5. INTEGRATED REPORTING <IR>
      6. THE INTERNATIONAL INTEGRATED REPORTING FRAMEWORK
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
  11. Section 4: Macroeconomic Sustainability and Financial Markets
    1. Chapter 18: The Effect of Capital Structure on Profitability
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE EFFECT OF CAPITAL STRUCTURE ON PROFITABILITY
      5. RESULTS
      6. FUTURE RESEARCH DIRECTION
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 19: The Effect of Low Employee Turnover Ratio on Bank Profitability in Turkey
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCLUSION
      5. REFERENCES
      6. KEY TERMS AND DEFINITIONS
    3. Chapter 20: The Rise of Credit Default Swaps and Its Implications on Financial Stability
      1. ABSTRACT
      2. INTRODUCTION
      3. CREDIT DEFAULT SWAP FUNDAMENTALS
      4. FEATURES OF THE CDS MARKET
      5. FINANCIAL STABILITY
      6. EFFECTS OF CDS ON FINANCIAL STABILITY
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 21: Financial Problems of the Small- and Medium-Sized Enterprises and Solution Suggestions
      1. ABSTRACT
      2. INTRODUCTION
      3. THE DEFINITION OF SMALL AND MEDIUM SIZED ENTERPRISES (SMEs) AND THEIR CONTRIBUTIONS TO THE ECONOMIC SYSTEM
      4. SMES AS DEFINED BY INTERNATIONAL INSTITUTIONS
      5. THE CONTRIBUTIONS OF SMEs TO THE ECONOMIC SYSTEM
      6. MANAGERIAL PROBLEMS
      7. FINANCIAL PROBLEMS
      8. THE IMPACT OF SMES’ FINANCIAL PROBLEMS
      9. RESULTS AND RECOMMENDATIONS
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
  12. Section 5: Sustainable Organization, Globalization, Communication, and Culture
    1. Chapter 22: Sales Force Appraisal System
      1. ABSTRACT
      2. INTRODUCTION
      3. HISTORY OF SFA
      4. SALES FORCE APPRAISAL AND ITS IMPORTANCE
      5. PAUCITY OF RESEARCH ON INTEGRATED SALES FORCE AUTOMATION APPRAISAL SYSTEM
      6. CASE STUDY OF THE SALES FORCE APPRAISAL SYSTEM AT ANZY
      7. APPRAISERS AND THEIR ROLES
      8. KEY APPRAISAL FACTORS
      9. FIELD MANAGEMENT SKILLS
      10. ORGANIZATIONAL KEY PERFORMANCE INDICATORS (KPIs)
      11. CONCLUSION
      12. REFERENCES
      13. ADDITIONAL READING
      14. KEY TERMS AND DEFINITIONS
    2. Chapter 23: The Structural Effects of Quality Management Control Systems on Organizational Performance
      1. ABSTRACT
      2. INTRODUCTION
      3. THE PURPOSE OF MANAGEMENT CONTROL SYSTEMS
      4. HYPOTHESIS DEVELOPMENT
      5. RESEARCH MODEL
      6. METHODOLOGY
      7. FINDINGS
      8. HYPOTHESIS TESTING
      9. DISCUSSION
      10. LIMITATIONS
      11. CONCLUSION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
    3. Chapter 24: Explaining the Firm's De-Internationalization Process by Using Resource-Based View
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DE-INTERNATIONALIZATION AND RBV
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 25: Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling
      1. ABSTRACT
      2. INTRODUCTION
      3. METHODS
      4. DISCUSSION AND CONCLUSION
      5. ACKNOWLEDGMENT
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    5. Chapter 26: The Importance of Information and Communication Technologies in Establishing Healthcare Services with a Universal Coverage
      1. ABSTRACT
      2. INTRODUCTION
      3. UNIVERSALISM IN HEALTHCARE SERVICES
      4. TECHNOLOGY AND HEALTHCARE SERVICES
      5. E-HEALTH
      6. E-HEALTH APPLICATION TOOLS
      7. INTERNET
      8. MOBILE PHONES
      9. COMMON PROBLEMS IN E-HEALTH APPLICATIONS
      10. E-HEALTH IN TURKEY
      11. CONCLUSION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
    6. Chapter 27: Marketing Strategies for the Generation “C” Consumer Behavior
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPT OF GENERATIONS AND THE MAIN GENERATIONS UP TO TODAY
      4. STRATEGIES DEVELOPED FOR GENERATION “C”
      5. GENERATION “C” IN TURKEY
      6. GSM SECTOR IN TURKEY AND TURKCELL
      7. THE MARKETING STRATEGIES DEVELOPED BY TURKCELL FOR GENERATION “C”
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTE
    7. Chapter 28: Relationship between Movie Industry and Marketing with Respect to Cultural Economy
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MOVIE INDUSTRY AND MARKETING
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
  13. Compilation of References
  14. About the Contributors