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Handbook of Research on Consumerism in Business and Marketing

Book Description

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  6. Foreword
  7. Preface
    1. REFERENCES
  8. Acknowledgment
  9. Section 1: Conceptual Evolution and Philosophical Underpinnings
    1. Chapter 1: Consumerism
      1. ABSTRACT
      2. INTRODUCTION
      3. EVOLUTION AND FUNDAMENTAL DEFINITIONS OF CONSUMERISM
      4. THE RELATIONSHIP BETWEEN MARKETING AND CONSUMERISM
      5. THE POTENTIAL IMPACT OF THE GLOBAL ECONOMIC CRISIS ON CONSUMERISM
      6. CONCLUSION AND SUGGESTIONS TO PRACTITIONERS
      7. FUTURE RESEARCH DIRECTIONS
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Corporate Social Responsibility (CSR) as a People Caring Concept
      1. ABSTRACT
      2. INTRODUCTION
      3. THE CONCEPT OF CSR
      4. THE PHILANTRHOPIC AND STRATEGIC ROLE OF CSR
      5. WHY COMPANIES USE CSR, WHY IS IT IMPORTANT?
      6. ANTECEDENTS OR DRIVERS OF CSR ENGAGEMENT
      7. THE BENEFITS OR CONSEQUENCES OF CSR
      8. EFFECTIVENESS OF CSR
      9. COMMUNICATING CSR ACTIONS
      10. EMERGING THEMES AND SUGGESTIONS FOR FUTURE RESEARCH
      11. THE FUTURE OF CSR
      12. CONCLUSION
      13. REFERENCES
      14. ADDITIONAL READING
      15. KEY TERMS AND DEFINITIONS
    3. Chapter 3: The Evolution of Consumerism in the Marketing Education
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THEORETICAL FRAMEWORK
      5. RESEARCH METHODOLOGY
      6. RESEARCH RESULTS
      7. DISCUSSION
      8. CONCLUSION AND FUTURE RESEARCH DIRECTION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
      13. ENDNOTES
    4. Chapter 4: CyberEthics Case Study
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. CYBERETHICS: THE CYPRUS SAFER INTERNET CENTRE OVERVIEW AND EXAMPLE CASES
      5. CONNECTING CYBERETHICS WITH LITERATURE REVIEW
      6. FRAMEWORK DERIVED FOR FURTHER RESEARCH
      7. CONCLUSION AND PRACTICAL IMPLICATION
      8. ACKNOWLEDGMENTS
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
  10. Section 2: Macro and Interdisciplinary Issues on Consumerism
    1. Chapter 5: Green Marketing Strategy
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUALIZING GREEN MARKETING
      4. GREEN MARKETING: OPERATIONAL OVERVIEW
      5. GREEN MARKETING PERFORMANCE AND KEY SUCCESS FACTORS
      6. INSIDE GREEN MARKETING: PERCEPTION AND STRATEGY LINK
      7. MANAGERIAL IMPLICATIONS:
      8. FUTURE RESEARCH DIRECTION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 6: Anatomy of Green Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. EVOLUTION OF GREEN MARKETING
      4. GREEN CONSUMER BEHAVIOR
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    3. Chapter 7: Towards Sustainable Data Centre Operations in the UK
      1. ABSTRACT
      2. INTRODUCTION
      3. SUSTAINABILITY
      4. DATA CENTRES: CHARACTERISTICS AND ORIGINS
      5. FRAME OF REFERENCE AND METHOD OF ENQUIRY
      6. FINDINGS
      7. DISCUSSION
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 8: Sustainable Food Consumption Macro Issues
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SUSTAINABLE CONSUMPTION AND ITS FACTORS
      5. CONSUMER BEHAVIOUR THEORIES FOR SUSTAINABLE CONSUMPTION ANALYSES
      6. POLITICAL FRAMEWORK IN SUSTAINABLE CONSUMPTION
      7. BUSINESS CYCLE EFFECTS ON CONSUMPTION: CONSUMPTION IN LATVIA BEFORE AND AFTER GLOBAL RECESSION
      8. THE MEASURES AND EFFECTS OF SUPPORTING LOCAL FOOD SYSTEMS ON SUSTAINABLE CONSUMPTION: LATVIA CASE STUDY
      9. EMPIRICAL RESEARCH: PROFILES OF SUSTAINABLE AND UNSUSTAINABLE CONSUMERS IN LATVIA
      10. RESULTS
      11. SOLUTIONS AND RECOMMENDATIONS
      12. FUTURE RESEARCH DIRECTIONS
      13. CONCLUSION
      14. KEY TERMS AND DEFINITIONS
      15. REFERENCES
    5. Chapter 9: Consonant, Resonant and Social Relations between Firm and Consumer
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. REFERENCES
      5. KEY TERMS AND DEFINITIONS
      6. ENDNOTES
  11. Section 3: Implications of Identity on Marketing and Branding from Consumerist Perspectives
    1. Chapter 10: The Meaning of Consumption
      1. ABSTRACT
      2. INTRODUCTION
      3. MARKETING AND MEANING
      4. SOCIAL AND SYMBOLIC
      5. EXPERIENTIAL AND EXISTENTIAL
      6. VALUE AND VALUES
      7. CONSCIENCE AND CITIZENSHIP
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 11: Predicting Behavioral Intentions Toward Sustainable Fashion Consumption
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL MODELS
      4. METHODOLOGY
      5. RESULTS
      6. DISCUSSION
      7. THEORETICAL AND MANAGERIAL IMPLICATIONS
      8. LIMITATIONS AND FUTURE RESEARCH
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. APPENDIX
    3. Chapter 12: Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCLUSION
      4. REFERENCES
      5. KEY TERMS AND DEFINITIONS
    4. Chapter 13: Consumer Confidence in Responsible Tourism
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. LITERATURE REVIEW: THEORETICAL AND CONCEPTUAL FRAMEWORK
      5. METHODOLOGY
      6. FINDINGS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    5. Chapter 14: The Psychology of Consumerism in Business and Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. BRIEF HISTORY OF MARKETING
      4. PSYCHOLOGY OF CONSUMERISM
      5. GEERT HOFSTEDE’S CULTURAL DIMENSIONS
      6. HOFSTEDE’S FIFTH CULTURAL DIMENSION
      7. RECOMMENDATIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READINGS
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
  12. Section 4: Consumerism as a Source for Innovation and Corporate Strategies
    1. Chapter 15: Consumerism and Innovation
      1. ABSTRACT
      2. INTRODUCTION
      3. SHORT NOTES ON THE DEMAND FOR GOODS AND TECHNOLOGY SERVICES
      4. THE PROCESS OF INNOVATION: TECHNOLOGY PUSH AND MARKET PULL
      5. THE DIFFUSION OF TECHNOLOGICAL PRODUCT AND PATTERNS OF ADOPTION
      6. CULTURAL FACTORS
      7. SOCIAL FACTORS
      8. PERSONAL FACTORS
      9. PSYCHOLOGICAL FACTORS
      10. THE ACTORS AND THE DYNAMICS OF INNOVATION
      11. CONCLUSION
      12. REFERENCES
      13. ADDITIONAL READING
      14. KEY TERMS AND DEFINITIONS
    2. Chapter 16: Open Innovation through Customers
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMERISM FEATURES AND EVOLUTION: AN ASSESSMENT OF THE LITERATURE
      4. CONSUMERISM AS “EXAGGERATED CONSUMPTION”
      5. “CONSUMERISM” AS CONSUMER DISCONTENT AND THE BIRTH OF THE “CONSUMER MOVEMENT”
      6. CONSUMERISM AS FIRMS’ CONTINUOUS ATTENTION TO CONSUMER NEEDS, WANTS AND SATISFACTION
      7. OPEN INNOVATION APPROACH AND PLATFORM
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 17: Open Innovation through Customers
      1. ABSTRACT
      2. OPEN INNOVATION APPROACH AND PLATFORM [SEQUEL]
      3. ORGANIZATIONAL CHANGES NEEDED TO MEET OPEN INNOVATION THROUGH CUSTOMER CHALLENGE
      4. FIRMS’ APPROACH TO OPEN INNOVATION THROUGH CUSTOMER FRAMEWORK
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 18: Crowdsourcing Corporate Sustainability Strategies
      1. ABSTRACT
      2. INTRODUCTION
      3. CORPORATE SUSTAINABILITY STRATEGIES
      4. CROWDSOURCING
      5. CROWDSOURCING AND CORPORATE SUSTAINABILITY STRATEGIES
      6. DISCUSSION
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    5. Chapter 19: Consumerism, Market Analysis and Impact on Business Plan Definition
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW MARKET ANALYSIS
      4. INSTRUMENT OF MARKET ANALYSIS
      5. BUSINESS PLAN IMPLEMENTATION BASED ON CONSUMERS ANALYSIS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    6. Chapter 20: Consumer Boycotts as a Consequence of Consumerism
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMERISM
      4. CONSUMER BOYCOTTS
      5. DANONE CASE
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
  13. Section 5: Consumerism Cases in Selected Industries
    1. Chapter 21: The Social Side of Consumerism
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCEPTUAL FRAMEWORK
      5. TEST OF CONCEPTUAL FRAMEWORK
      6. EMBRACING ONLINE CONSUMERISM FOR ECONOMIC BENEFIT: RECOMMENDATIONS FOR THE AIRPORT INDUSTRY
      7. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    2. Chapter 22: From Food Waste Management to a Holistic Global House
      1. ABSTRACT
      2. INTRODUCTION
      3. DATA-FRAME AND ESTIMATES
      4. THE EU-PROJECT FORWARD
      5. LEARNINGS FROM THE RETURNED QUESTIONNAIRES
      6. SOME IMPORTANT SUGGESTIONS/RECOMMENDATIONS FROM THE PERSPECTIVES OF CONSUMERSISM
      7. CONCLUSIONS AND IMPLICATIONS OF THE CHAPTER
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 23: Consumption, Anti-Consumption and Consumption Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. SYSTEMATIC LITERATURE REVIEW ON CONSUMERISM AND CONSUMPTION
      4. SPORTS IN POSTMODERN SOCIETY
      5. FOOTBALL FANS
      6. ANTI-CONSUMERISM IN FOOTBALL
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION AND MANAGERIAL IMPLICATIONS
      9. REFERENCES
      10. ADDITIONAL READINGS
      11. KEY TERMS AND DEFINITIONS
  14. Compilation of References
  15. About the Contributors