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Handbook of Research on Management of Cultural Products

Book Description

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  6. Forward
  7. Preface
    1. REFERENCES
  8. Acknowledgment
  9. Section 1: Cultural Product: Management
    1. Chapter 1: The Cultural Product
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. THE CULTURAL PRODUCT
      4. 2. THE CULTURAL INDUSTRY AND CULTURAL ECONOMY
      5. 3. THE ELEMENTS OF CULTURAL PRODUCT
      6. 4. THE MAIN CHARACTERISTICS OF CULTURAL PRODUCT: COMPLEXITY, TERRITORIALITY, INTEGRATION
      7. 5. SOLUTIONS AND RECOMMENDATIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    2. Chapter 2: Cultural Product Management from Environment to Territorial Context
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. BACKGROUND: ENVIRONMENT AND CONTEXT
      4. 2. GOVERNMENT BODIES AND TRENDS
      5. 3. TERRITORY, CULTURAL PRODUCT, USERS
      6. 4. RELATIONSHIPS SYSTEM OF CULTURAL ENTERPRISES
      7. FUTURE DIRECTIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    3. Chapter 3: The Cultural Relationship Management
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. 1. ANALYSIS OF CULTURAL ACTIVITY IN THE PROVINCE OF MATERA
      5. 2. THE “SASSI OF MATERA”
      6. 3. ANALYSIS OF ACCOMMODATION AND EATING OUT ACTIVITIES IN THE PROVINCE OF MATERA
      7. 4. RELATIONSHIPS MANAGEMENT OF CULTURAL PRODUCT
      8. FUTURE RESEARCH DIRECTIONS AND CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    4. Chapter 4: Resource Integration and Value Co-Creation in Cultural Heritage Management
      1. ABSTRACT
      2. 1. INTRODUCTION: THE CHANGED VIEW OF CULTURAL VALUE
      3. 2. RECENT CULTURAL HERITAGE MANAGEMENT LITERATURE ADVANCES
      4. 3. RESOURCE AND ACTOR VARIETY IN CULTURAL HERITAGE MANAGEMENT
      5. 4. RESOURCE INTEGRATION AND VALUE CO-CREATION
      6. 5. THE CONTRIBUTION OF TO THE UNDERSTANDING AND MANAGING OF RESOURCE INTEGRATION AND VALUE CO-CREATION
      7. 6. RESOURCE INTEGRATION AND VALUE CO-CREATION IN CULTURAL HERITAGE MANAGEMENT
      8. 7. CONCLUDING REMARKS
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS:
    5. Chapter 5: The Assessment of Cultural Experience through the Measurement of Cross-Cutting Skills
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. LEARNING THROUGH EXPERIENCES. A NON CONVENTIONAL WAY: EDUTAINMENT
      4. 2. CULTURAL EXPERIENCE MEASUREMENT THROUGH CROSS-CUTTING SKILLS
      5. 3. RESEARCH DESIGN
      6. 4. RESEARCH LIMITS AND CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
    6. Chapter 6: Cultural Sponsorship and Entrepreneurial Mistrust
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THESIS
      5. RESULT OF SURVEY
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    7. Chapter 7: The Relationships between Cultural Institutions and Companies
      1. ABSTRACT
      2. INTRODUCTION
      3. A TAXONOMY OF RELATIONSHIPS BETWEEN CULTURAL INSTITUTIONS AND COMPANIES
      4. CHARITABLE DONATIONS: PATRONAGE AND CORPORATE PHILANTHROPY
      5. THE INVOLVEMENT OF COMPANIES’ EMPLOYEES: VOLUNTEER PROGRAM AND PAYROLL GIVING
      6. THE INVOLVEMENT OF CUSTOMERS: CAUSE RELATED MARKETING
      7. THE BRANDING ACTIVITIES THAT PROMOTE COLLABORATION BETWEEN CULTURAL INSTITUTIONS AND COMPANIES
      8. ELECTRONIC RELATIONSHIPS: DIGITAL TOOLS FOR THE COOPERATION BETWEEN COMPANIES AND CULTURAL INSTITUTIONS
      9. STRATEGIC PARTNERSHIPS BETWEEN COMPANIES AND CULTURAL INSTITUTIONS
      10. CONCLUSION
      11. REFERENCES
      12. KEY TERMS AND DEFINITIONS
      13. ENDNOTES
    8. Chapter 8: Museum Communication
      1. ABSTRACT
      2. INTRODUCTION: BACKGROUND, ISSUES AND PROBLEMS
      3. KEY CONCEPTS OF MUSEUM COMMUNICATION
      4. MAIN FOCUS OF THE CHAPTER: RESOURCE-HOLDER RELATIONS AND MUSEUM COMMUNICATION AREAS
      5. GENERAL PUBLIC RELATIONS AND CORPORATE CITIZENSHIP COMMUNICATION
      6. DIGITAL TECHNOLOGIES AND WEB 2.0 FOR MUSEUM COMMUNICATION
      7. SOLUTIONS AND RECOMMENDATIONS
      8. CONCLUSION AND FUTURE DIRECTIONS
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
  10. Section 2: Cultural Product: Internet Perspective
    1. Chapter 9: Digital Resources and Approaches Adopted by User-Centred Museums
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. WHAT CHALLENGES? WHAT FUTURE?
      4. 3. WHAT VISITORS FOR WHICH MUSEUMS?
      5. 4. INTERNET AND SOCIAL MEDIA
      6. 5. THE MUSEUM AS KNOWLEDGE SYSTEM
      7. 6. MUSEUMS, SOCIAL MEDIA AND DIGITAL STRATEGY
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    2. Chapter 10: Open, User, and Smart Innovation in Cultural Firms
      1. ABSTRACT
      2. INTRODUCTION
      3. OPEN, USER AND SMART INNOVATION: A POSSIBLE DEFINITION AND ITS THEORETICAL BACKGROUND
      4. THE EXPERIENTIAL MARKETING FOR CULTURAL FIRMS
      5. THE SMART INNOVATION AND THE CREATION OF EXPERIENCE IN CULTURAL FIRMS
      6. THE TECHNOLOGICAL INNOVATION
      7. THE SYSTEMIC INNOVATION
      8. FINAL REFLECTIONS AND HINTS FOR FUTURE RESEARCH
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
    3. Chapter 11: The Culture on the Palm of Your Hand
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. RESEARCH METHODOLOGY
      5. THE APPLICATION OF THE KANO MODEL TO SICILIAN MUSEUMS
      6. RESULTS AND DISCUSSION
      7. CONCLUSION, LIMITATIONS OF THE STUDY, AND FURTHER RESEARCH
      8. NOTE
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    4. Chapter 12: From Accounting to Accountability at the Virtual Museums in Pompeii and Herculaneum
      1. ABSTRACT
      2. INTRODUCTION: PROBLEM PERCEPTION, DEFINITION AND FORMULATION
      3. 1. THE THEORETICAL FRAMEWORK
      4. 2. ARCHEO-MAFIA
      5. 3. THE FORMULATION OF RESEARCH OBJECTIVES
      6. 4. THE VIRTUAL MUSEUM
      7. 5. ONLINE VIRTUAL INTERNATIONAL MUSEUMS
      8. 6. ONLINE VIRTUAL ITALIAN MUSEUMS
      9. 7. A CASE STUDY: THE VIRTUAL MUSEUM OF ARCHAEOLOGY IN POMPEII AND HERCULANEUM
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 13: Reconciling Social Media with Luxury Fashion Brands
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. RECENT DEVELOPMENTS IN SOCIAL MEDIA
      5. WORD-OF-MOUTH (WOM) ON SOCIAL MEDIA
      6. NEW EMERGENT REFERENCE GROUPS
      7. PRECONCEIVED PERCEPTIONS OF LUXURY BRANDS
      8. METHODS AND ANALYSIS
      9. CONCLUSION AND MANAGERIAL IMPLICATIONS
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
  11. Section 3: Cultural Product: Accessible Perspective
    1. Chapter 14: A Business Model for Accessible Tourism
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. THE RECONFIGURATION PATH OF THE BUSINESS MODEL
      4. 2. THE BUSINESS MODEL FOR ACCESSIBLE CULTURAL TOURISM
      5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    2. Chapter 15: Web 2.0 Model in Cultural Organization
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. 1. INNOVATIVE ORGANIZATION: WEB 2.0 MODEL
      5. 2. THE ROLE OF NEW TECHNOLOGIES
      6. 3. THE ORGANIZATIONAL MODEL: NETWORK 2.0
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 16: The Disability Marketing and the Cultural “Product”
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. DISABILITIES IN THE GENERAL ECONOMIC SYSTEM
      4. 2. THE CORPORATE DIMENSION: DISABILITY MANAGEMENT
      5. 3. ETHICAL AND ECONOMIC ASPECTS OF DISABILITY
      6. 4. PEOPLE WITH DISABILITIES: A SIGNIFICANT TARGET
      7. 5. INTRODUCTION TO DISABILITY MARKETING STRATEGIES
      8. 6. DISABILITY TECHNOLOGICAL PRODUCT
      9. 7. THE ICT CULTURAL PRODUCT FOR PEOPLE WITH DISABILITIES: EDUCATION, TRAINING AND UPGRADING
      10. 8. THE ITALIAN MANIFESTO FOR “ACCESSIBLE” CULTURE FOR ALL
      11. 9. ACCESSIBLE MUSEUMS: ITALIAN BEST PRACTICES
      12. 10. ACCESSIBLE ARCHAEOLOGICAL PARKS: ITALIAN BEST PRACTICES
      13. 11. ACCESSIBLE LIBRARIES: ITALIAN BEST PRACTICES
      14. 12. ACCESSIBLE THEATRES: ITALIAN BEST PRACTICES
      15. 13. ACCESSIBLE CINEMAS: ITALIAN BEST PRACTICES
      16. FUTURE RESEARCH DIRECTIONS
      17. CONCLUSION: ITALIAN EXPERIENCES FOR INTERNATIONAL CONTEXTS
      18. REFERENCES
      19. KEY TERMS AND DEFINITIONS
      20. ENDNOTES
  12. Section 4: Cultural Product: Tourism Perspective
    1. Chapter 17: A New Frontier in the Satisfaction of the Cultural Tourist
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. THE CULTURAL TOURISM IN THE INTERNET AGE
      4. 2. CULTURAL TOURISM AND INFORMATION AND COMMUNICATION TECHNOLOGY
      5. 3. RESEARCH MODEL
      6. 4. QR CODE IN THE SECTOR OF CULTURAL TOURISM: FREQUENCY AND MAIN SCOPES
      7. 5. QR CODE IN THE SECTOR OF CULTURAL TOURISM: THE MEASURE OF THE LEVEL OF TOURIST SATISFACTION
      8. CONCLUDING REMARKS
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
    2. Chapter 18: Creative Tourism and Cultural Heritage
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. CULTURAL TOURISM FROM THE DEMAND PERSPECTIVE
      4. 2. THE RELEVANCE OF CULTURAL TOURISM
      5. 3. THE DEMAND FOR CULTURAL TOURISM
      6. 4. CURRENT TRENDS AND NEW FORMS OF CULTURAL TOURISM
      7. 5. THE RESPONSES OF TOURIST DESTINATIONS
      8. 6. ONGOING CHANGES AS A PREMISE FOR RETHINKING THE CULTURAL OFFERING OF POMPEII
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    3. Chapter 19: E-Relationship for Web-Based Tourism Promotion
      1. ABSTRACT
      2. INTRODUCTION
      3. IS / IT FOR WEB-BASED TOURISM PROMOTION
      4. TRUST AND THE ROLE OF THE INTERFACE
      5. TRUST INDUCING DESIGN FRAMEWORK: A COMPREHENSIVE MODEL
      6. HEURISTIC AND USER TESTING: A COMPLEMENTARY APPROACH
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  13. Compilation of References
  14. About the Contributors