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Handbook for Strategic HR by OD Network

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CHAPTER 70

Business as Agent of World Benefit

A Worldwide Action Research Project Using Appreciative Inquiry

David L. Cooperrider, Nadya Zhexembayeva, Amanda Trosten-Bloom, and Diana Whitney

The Call

While major headlines decry fraudulent CEO’s, environmental damage, and corporate scandals, a remarkable revolution is emerging all over the world in the relationship between business and society. Business—considered by some to be the nemesis of human and ecological wealth and well-being—has become one of the most capacity-filled institutions on the planet. Obviously such capacity is being used for both good and ill. But how do we elevate and expand the positive organization development opportunities of the former, and do so in ways that are rigorous, ...

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