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Handbook for Strategic HR by OD Network

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CHAPTER 68

Implementing a Global Corporate Strategy

The Role of Organization Development

Therese F. Yaeger and Peter F. Sorensen

THIS CASE deals with two of the most important issues that face the field of Organization Development: 1) OD as a partner in the development and implementation of strategy, and 2) the implementation of strategy on a global basis. In other words, OD as a partner with management in dealing effectively with critical issues of survival and growth. These are not new issues. Over the last ten years a number of prominent contributors to the field have argued that Organization Development must become a strategic partner in order to survive. We believe that in increasing numbers OD executives and practitioners have, in fact, ...

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