Handbook for Strategic HR

CHAPTER 43

Employee Engagement and OD Strategies

Debra Orr and Hona Matthews

THERE’S AN INFAMOUS fairytale question that goes, “Mirror, mirror on the wall, who’s the fairest of them all?” If from an organization development perspective you answered “engaged employees,” then you’re right on the mark and primed to understand the importance of why engaged employees are a keystone to helping move organizations forward. Take Johnson and Johnson, an internationally known healthcare pharmaceutical company where one of its teams was developing a specific drug for a critical patient population. The drug was showing a lot of promise as well as receiving positive nods from the Federal Food and Drug Administration (FDA). Using an employee engagement framework ...