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Hal Becker’s Ultimate Sales Book by Hal Becker

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BONUS LESSON 2Selling the Interview

As a sales consultant who works with organizations to help them improve their sales process, what still surprises me is that most people don’t have a clue on how to interview properly. The interview is a simple, common-sense process. Whether you are selling a product, a service, or even yourself, it’s still sales. Call it what you want, but the object is to get the other person to buy into what you are selling. In an interview, the product is you, and the service is what you are going to do for your employer after you are hired.

Regardless of which company or industry I work with, or the experience level of the salesperson—from newly hired to seasoned veteran—the same issue always is brought up. I have to ...

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