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Hal Becker’s Ultimate Sales Book by Hal Becker

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LESSON 49Sucking Up

Great relationships take time and plenty of “sucking up.” Now what do I mean by that? Forget all the negative connotations associated with the term. Sucking up should be a term used as flattery and viewed as something you do with sincerity. In this sense it means catering to the whims of the client, making totally sure they are happy, going out of your way to please them, and always being there in the future when they need something. The more you stay in touch with a customer, the more you’ll learn about him, including his current and future product needs. You’ll also learn what he likes and doesn’t like about your company. Think how one simple, easily accomplished idea to improve one small aspect of your company could win ...

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