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Hal Becker’s Ultimate Sales Book by Hal Becker

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LESSON 38Snow White and the Seven Objections

There are really only about seven objections to learn. Let’s go through them and the responses you might give the customer:

1. Objection: Price- or budget-related issue.

Response: What were you planning on spending?

2. Objection: Let me think about it.

Response: What do you want to think about?

3. Objection: I used you in the past and had a poor experience.

Response: What was the problem?

4. Objection: I need to talk to my boss, or I am not the decision-maker.

Response: May I talk to him or her directly?

5. Objection: I am happy with my current vendor.

Response: What are you happy with?

6. Objection: Delivery time is too slow.

Response: When do you need it by and why so fast?

7. Objection: I need a ...

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