Hal Becker’s Ultimate Sales Book

LESSON 24Why Salespeople Are Supposed to Cheat

I read a statistic once that said 68 percent of college students cheat at least once during their four-year journey leading to graduation. I did some research and found additional studies that came to the same conclusion.

Once, our local daily newspaper ran an article about creative ways students cheated on an exam. I found the article to be highly unusual and amusing. In one case, a chemistry student brought a plastic bottle of Pepsi and a number two pencil to an exam; both were allowed in the classroom during the test. The night before the exam, he carefully removed the label surrounding the bottle. He then scanned the label including the area where they had the calorie and nutrition information ...