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Hal Becker’s Ultimate Sales Book by Hal Becker

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LESSON 19How to Increase Sales

Great salespeople understand the balance of keeping their existing clients while always looking to attract new business. As time goes by, clients’ habits change. They might go in a different direction or even change vendors with no apparent motive. For that reason, a salesperson must try to explore new ways to build his prospect base and eventually add new clients or customers.

There are ways to keep or add new customers by using a combination of selling and marketing. A great company with strong marketing tools can make this task easier with a good database and a well-thought-out method of how to attract business that suits their industry. For some, it might be as simple as a cold call or a telemarketing team to ...

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