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Hal Becker’s Ultimate Sales Book by Hal Becker

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LESSON 8The Power of Silence

Once, my wife and I went on a short cruise to Cabo San Lucas. We had a fabulous time, and I was finally able to prove something to her after multiple cruises. We, like most people, enjoy taking the shore excursions at each port, so we can have more experiences on our vacation.

I kept trying to convince my wife that at many ports, you can find the same shore excursions as those offered by the cruise ship, but for less than half the price. She didn’t want to believe me. I said, “Just let me try it once, and if I’m wrong, the worst that can happen is we have one bad experience and then I get to say I’m sorry,” which she loves to hear. When we got off the cruise ship, we saw at least 15 people holding signs that said ...

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