Acknowledgments

Many people have inspired and made contributions to this book. First and foremost I want to thank James Warren. He led analytics at RockYou, and together we evangelized the use of Hadoop throughout the organization. I learned a lot from him, and he even lent a hand in some of the initial writings.

I’ve been lucky to have many people contribute interesting case studies from outside the Web 2.0 industry. For this I need to thank Zhiguo Luo, Meng Xu, Shaoling Sun, Ken MacInnis, Ryan Rawson, Vuk Ercegovac, Rajasekar Krishnamurthy, Sriram Raghavan, Frederick Reiss, Eugene Shekita, Sandeep Tata, Shivakumar Vaithyanathan, and Huaiyu Zhu.

I also want to thank the many reviewers of this book. They provided valuable feedback to my early ...

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