Chapter 5. Churn Detection
You have become familiar with some of the business applications of Hadoop presented in this book, such as fraud detection, 360-degree customer analytics, and increasing the response rate for campaigns. In this chapter, we will cover a common application of Hadoop known as churn detection. Churn refers to a customer leaving a subscription with company X to sign up for a subscription with company Y. The causes of churn can be manifold, such as company Y offering cheaper services or making a more attractive offer to the customer. Churn could also be an indicator of inferior services delivered by company X, leading to a dissatisfied customer who decides to move to company Y. No company in the world likes to see their customers ...
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