Big data use cases
In the previous sections of this chapter, we discussed the design and architecture of Hadoop. Hadoop and its powerful ecosystem of tools provides a strong data platform to build data-driven applications. In this section, you will get an overview of the use cases covered in this book. These use cases have been derived from real business problems in various industry sectors, but they have been simplified to fit a chapter in this book. You can read from Chapter 2, A 360-Degree View of the Customer, onwards in any order because each chapter is complete in itself.
Creating a 360 degree view of a customer
A 360 degree view of a customer combines information about a customer's attitude, behavior, preferences and static data such as date ...
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