Hacking Marketing

Index

A

• A/B testing
• acceleration
• accidental complexity
  • defined
  • taming
• adaptability, as digital dynamic
• adjacency, as digital dynamic
• agile marketing
  • agile, defined
  • bimodal marketing
  • customers' stories
  • incremental implementation
  • lean methods and
  • Manifesto for Agile Software Development
  • origin of
  • overview
  • prioritizing backlog for
  • retrospective for
  • risk mitigation with
  • sprint cycles and management metabolism
  • sprint cycles for
  • strategy and quality
  • talent for (See also teams/teamwork)
  • teams/teamwork
  • See also sprint cycles
• alpha test stage
• Amazon
  • Dash Button
  • testing by
  • “two-pizza teams” of
• American Greetings
• Anderson, David J.
• application programming interface (API)
  • API economy
  • definedn
  • as open or closed
• architecture (software)
• automation software, for marketing

B

• backlog
  • prioritizing
  • sprint cycles and
  • strategy for
• beta test stage
• Bezos, Jeff
• big testing
  • for big ideas
  • big tent principle of
  • executive commitment to
  • quality of big data and
• bimodal marketing
  • defined
  • edge of organization and core of business
  • edge-to-core transitions
  • maturity models
  • scalability and innovation, compared
• Blank, Steve
• Blumberg, Matt
• brand, as pace layer of marketing
• Brand, Stewart
• Brin, Sergey
• bring-your-own-device (BYOD) policies
• Brooks, Fred
• Brooks' Law
• built-in testing/monitoring
• bulletproofing
• butterfly effect
• buyer's journey, stories for. See also customers' stories

C

• campaigns, as pace layer of marketing
• Capability Maturity Model (CMM)
• Carat
• Carnegie Mellon University