FOREWORD

“If ignorant of both your enemy and yourself, you are certain in every battle to be in peril.”

—Sun Tzu, The Art of War

There is no escaping the reality that businesses live on the Web today. From banks to bookstores, from auctions to games, the Web is the place where most businesses ply their trade. For consumers, the Web has become the place where they do the majority of their business as well. For example, nearly 50 percent of all retail music sales in the United States happen online today; the market for virtual merchandise in online games will top $1.5B this year; and, by some estimates, over 45 percent of U.S. adults use the Internet exclusively to do their banking. With the growing popularity of web-enabled smart phones, much ...

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