Talking to the Habitual Mind

The habitual mind does not understand language, so reinforcers need to be nonverbal. “That part of our brain is nonverbal,” Pryor confirms. “An abstract gesture is better than words.” Pryor is involved with a company, TAGteach, which applies clicker-training techniques to a wide variety of teaching and coaching tasks. TAG is an acronym for Teaching with Acoustical Guidance. A TAG is an audible cookie that lets a student know they are doing the right thing. “By using an audio cue, students don’t have to process time-consuming language analysis in the middle of a complex behavior.”

Her comment brought to mind the first trainer my daughter went to for horse-riding lessons. Shouts of “grab mane,” “sit up,” “get your ...

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