Channels of Habituation
Habits are formed by convenience. You did not choose your dry cleaner because it had the best prices or best quality. You chose it because it is the one closest to your house or your office. This is why the place variable in the Four P’s is the one most highly correlated with success.
To this point, habit formation has referred to a customer’s use of a product or service. Equally essential is understanding how the shopping process is automated by looking at how customers navigate in space. Returning to the hippocampus from Chapter 2, “You Are of Two Minds (At Least),” this region of the brain combines multisensory information to create a mental map of the environment. Specific cells in this part of the brain learn to ...
Get Habit: The 95% of Behavior Marketers Ignore now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
