Trust the Brand
The brand is the key to successful customer habituation. For customers to automate a purchase or use decision, they must trust the brand. A lack of trust will keep a decision under the control of the executive mind. People might vary widely in their initial willingness to trust, but when a trust is violated, the vast majority will never fully trust the violator again. Conversely, when trust is established, a customer will want to maintain the relationship, resisting overtures by competing brands. Loyalty comes from trust.
A report from the Radiological Society of North America reveals that well-known brands activate positive emotional responses in our brains. These strong activations occur regardless of product category—our brains ...
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