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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet by Shel Horowitz, Jay Conrad Levinson

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Chapter 20. Abundance and Wealth Creation

Although you don't need a lot of money in order to embrace abundance, it is nice to have and does make a whole lot of things easier—including the kind of social and environmental change we've been discussing in the last few chapters. As an example, the Save the Mountain success story would have taken years longer to achieve were it not for the philanthropist who funded the state's purchase of the contested land.

Keep in mind, though, that money is not an end but a means. By itself, it's nothing more than a stack of useless paper and coin, or a series of numbers in a computer database. Money gains its power and importance from the things we can buy with it, and money is one among many ways to acquire stuff and help your favorite causes. In other words, money is one more tool, a lever, to convert brain power and work into bettering conditions for yourself, your loved ones, and the world. You can think of it as a form of energy, just like sun, wind, or even your time.

The Internet millionaire Perry Marshall calls business a form of alchemy:

Converting worthless things into items necessary and valuable. Moving resources from areas of low return to high return. Harnessing the forces of nature to produce food and wealth for everyone. Politics may be about the endless arguments about how the pie should be sliced—but entrepreneurship is about baking more pies.

Take two of the most successful companies of the last decade—Intel and Microsoft. Intel takes ...

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